---
title: "Dr. Brown's: search popularity and Share of Search in New Zealand"
description: "Dr. Brown's makes baby bottles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dr-browns"
publisher: "Brandwave"
---

# Dr. Brown's: search popularity and Share of Search in New Zealand

Dr. Brown's makes baby bottles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dr. Brown's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby bottle brands**: 13%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby bottle brands | 3 | 13% | 2.5K |

- [Baby bottle brands](/demand/nz/categories/nz-baby-bottle-brands)

## How has branded search demand for Dr. Brown's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dr. Brown's in New Zealand rose from 1.7K to 2.5K.
- Across the 11 months ending August 2026, Dr. Brown's’ estimated Share of Search among baby bottle brands in New Zealand peaked at 14% in December 2025 and was lowest at 11.6% in January 2026.

## How did search popularity change for New Zealand baby bottle brands in August 2026?

- In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.
- In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.
- Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.
- Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.
- Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby bottle brands | 1.7K | 12.9% | 3 |
| Nov 2025 | Baby bottle brands | 1.8K | 13.7% | 3 |
| Dec 2025 | Baby bottle brands | 1.7K | 14% | 4 |
| Jan 2026 | Baby bottle brands | 1.7K | 11.6% | 4 |
| Feb 2026 | Baby bottle brands | 1.8K | 13.7% | 3 |
| Mar 2026 | Baby bottle brands | 2K | 13.7% | 3 |
| Apr 2026 | Baby bottle brands | 1.9K | 13.2% | 4 |
| May 2026 | Baby bottle brands | 2K | 12.5% | 3 |
| Jun 2026 | Baby bottle brands | 2K | 12.4% | 3 |
| Jul 2026 | Baby bottle brands | 2.4K | 12.7% | 3 |
| Aug 2026 | Baby bottle brands | 2.5K | 13% | 3 |
| Sep 2026 | Baby bottle brands | — | — | — |

## How is Dr. Brown's measured?

Brandwave collects information about searches that people make online using Dr. Brown's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dr brown's”
- “dr browns”
- “dr browns anti colic bottle”
- “dr browns bottles”
- “dr browns dummy”
- “dr browns formula mixing pitcher”
- “dr browns fresh firsts silicone feeder”
- “dr browns glass bottle”
- “dr browns glass bottles”
- “dr browns happypaci”
- “dr browns near me”
- “dr browns nz”
- “dr browns steriliser”
- “dr browns teats”
- “drbrowns”
- “drbrowns bottles”
- “drbrownsbaby com”

## Which baby bottle brands compete with Dr. Brown's?

- [Tommee Tippee](/demand/nz/brands/tommee-tippee): Head-to-head: /demand/nz/compare/dr-browns-vs-tommee-tippee
- [Pigeon](/demand/nz/brands/pigeon): Head-to-head: /demand/nz/compare/dr-browns-vs-pigeon
- [Philips Avent](/demand/nz/brands/philips-avent): Head-to-head: /demand/nz/compare/dr-browns-vs-philips-avent
- [MAM](/demand/nz/brands/mam): Head-to-head: /demand/nz/compare/dr-browns-vs-mam

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dr. Brown's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dr-browns

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dr-browns. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.