---
title: "DPA: search popularity and Share of Search in New Zealand"
description: "DPA provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dpa"
publisher: "Brandwave"
---

# DPA: search popularity and Share of Search in New Zealand

DPA provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DPA
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among masterton accounting firms**: 66%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Masterton accounting firms | 1 | 66% | 330 |
| Taupo accounting firms | 1 | 34.4% | 330 |

- [Masterton accounting firms](/demand/nz/categories/nz-masterton-accounting-firms)
- [Taupo accounting firms](/demand/nz/categories/nz-taupo-accounting-firms)

## How has branded search demand for DPA changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DPA in New Zealand fell from 390 to 330.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand increased from 62.9% to 66%.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 71.4% in June 2026 and was lowest at 59.4% in February 2026.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand decreased from 40.6% to 34.4%.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 40.6% in October 2025 and was lowest at 32.4% in May 2026.

## How did search popularity change for New Zealand masterton accounting firms in August 2026?

- In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
- In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.
- In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.

## How did search popularity change for New Zealand taupo accounting firms in August 2026?

- In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.
- In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.
- In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.
- The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Masterton accounting firms | 390 | 62.9% | 1 |
| Nov 2025 | Masterton accounting firms | 450 | 70.3% | 1 |
| Dec 2025 | Masterton accounting firms | 300 | 66.7% | 1 |
| Jan 2026 | Masterton accounting firms | 280 | 59.6% | 1 |
| Feb 2026 | Masterton accounting firms | 380 | 59.4% | 1 |
| Mar 2026 | Masterton accounting firms | 350 | 63.6% | 1 |
| Apr 2026 | Masterton accounting firms | 350 | 62.5% | 1 |
| May 2026 | Masterton accounting firms | 350 | 61.4% | 1 |
| Jun 2026 | Masterton accounting firms | 450 | 71.4% | 1 |
| Jul 2026 | Masterton accounting firms | 390 | 70.9% | 1 |
| Aug 2026 | Masterton accounting firms | 330 | 66% | 1 |
| Sep 2026 | Masterton accounting firms | — | — | — |
| Oct 2025 | Taupo accounting firms | 390 | 40.6% | 1 |
| Nov 2025 | Taupo accounting firms | 450 | 38.8% | 1 |
| Dec 2025 | Taupo accounting firms | 300 | 36.1% | 1 |
| Jan 2026 | Taupo accounting firms | 280 | 32.6% | 2 |
| Feb 2026 | Taupo accounting firms | 380 | 37.6% | 1 |
| Mar 2026 | Taupo accounting firms | 350 | 33% | 2 |
| Apr 2026 | Taupo accounting firms | 350 | 36.1% | 2 |
| May 2026 | Taupo accounting firms | 350 | 32.4% | 2 |
| Jun 2026 | Taupo accounting firms | 450 | 36.6% | 1 |
| Jul 2026 | Taupo accounting firms | 390 | 38.2% | 1 |
| Aug 2026 | Taupo accounting firms | 330 | 34.4% | 1 |
| Sep 2026 | Taupo accounting firms | — | — | — |

## How is DPA measured?

Brandwave collects information about searches that people make online using DPA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dpa accountants”
- “dpa accountants taupo”
- “dpa accounting”
- “dpa chartered accountants”
- “dpa masterton”
- “dpa new zealand”
- “dpa nz”
- “dpa taupo”

## Which masterton accounting firms compete with DPA?

- [Sellar & Sellar](/demand/nz/brands/sellar-sellar): Head-to-head: /demand/nz/compare/dpa-vs-sellar-sellar
- [Osborne Group](/demand/nz/brands/osborne-group): Head-to-head: /demand/nz/compare/dpa-vs-osborne-group

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DPA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dpa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.