--- title: "Dove: search popularity and Share of Search in New Zealand" description: "Dove makes deodorant sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dove" publisher: "Brandwave" --- # Dove: search popularity and Share of Search in New Zealand Dove makes deodorant sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dove - **Owned by**: Unilever - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among body wash and soap brands**: 49.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body wash and soap brands | 1 | 49.7% | 11.5K | | Deodorant brands | 1 | 40.5% | 11.5K | - [Body wash and soap brands](/demand/nz/categories/nz-body-wash-and-soap-brands) - [Deodorant brands](/demand/nz/categories/nz-deodorant-brands) ## How has branded search demand for Dove changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dove in New Zealand rose from 9.6K to 11.5K. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand decreased from 52.5% to 49.7%. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 54.3% in June 2026 and was lowest at 46.4% in January 2026. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among deodorant brands in New Zealand peaked at 43.9% in June 2026 and was lowest at 34% in December 2025. ## How did search popularity change for New Zealand body wash and soap brands in August 2026? - In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%. - In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%. - In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%. - Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026. - Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026. ## How did search popularity change for New Zealand deodorant brands in August 2026? - In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%. - In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%. - In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%. - In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%. - In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%. - Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body wash and soap brands | 9.6K | 52.5% | 1 | | Nov 2025 | Body wash and soap brands | 9K | 51.1% | 1 | | Dec 2025 | Body wash and soap brands | 8K | 49.2% | 1 | | Jan 2026 | Body wash and soap brands | 8.2K | 46.4% | 1 | | Feb 2026 | Body wash and soap brands | 8.1K | 49.9% | 1 | | Mar 2026 | Body wash and soap brands | 9.1K | 49.1% | 1 | | Apr 2026 | Body wash and soap brands | 8.6K | 49.4% | 1 | | May 2026 | Body wash and soap brands | 10.3K | 52.4% | 1 | | Jun 2026 | Body wash and soap brands | 11.4K | 54.3% | 1 | | Jul 2026 | Body wash and soap brands | 11.5K | 52% | 1 | | Aug 2026 | Body wash and soap brands | 11.5K | 49.7% | 1 | | Sep 2026 | Body wash and soap brands | — | — | — | | Oct 2025 | Deodorant brands | 9.6K | 41% | 1 | | Nov 2025 | Deodorant brands | 9K | 36.5% | 2 | | Dec 2025 | Deodorant brands | 8K | 34% | 2 | | Jan 2026 | Deodorant brands | 8.2K | 37.5% | 2 | | Feb 2026 | Deodorant brands | 8.1K | 40.3% | 1 | | Mar 2026 | Deodorant brands | 9.1K | 40.6% | 1 | | Apr 2026 | Deodorant brands | 8.6K | 41.2% | 1 | | May 2026 | Deodorant brands | 10.3K | 42.4% | 1 | | Jun 2026 | Deodorant brands | 11.4K | 43.9% | 1 | | Jul 2026 | Deodorant brands | 11.5K | 43.6% | 1 | | Aug 2026 | Deodorant brands | 11.5K | 40.5% | 1 | | Sep 2026 | Deodorant brands | — | — | — | ## How is Dove measured? Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “body wash dove men” - “body wash dove sensitive skin” - “deo stick dove” - “dove antibacterial soap” - “dove antiperspirant” - “dove body lotion” - “dove body scrub” - “dove body spray” - “dove body wash” - “dove clinical protection” - “dove com” - “dove deep moisture body wash” - “dove deo” - “dove deo spray” - “dove exfoliating body scrub” - “dove hand wash” - “dove intensive repair” - “dove men deo” - “dove near me” - “dove nz” - “dove rollon” - “dove scrub” - “dove sensitive soap” - “dove shower gel” - “dove soap” - “dove tanning lotion” - “dove triple moisturising body wash” - “dove vanilla” ## Which body wash and soap brands compete with Dove? - [Dettol](/demand/nz/brands/dettol): Head-to-head: /demand/nz/compare/dettol-vs-dove - [Palmolive](/demand/nz/brands/palmolive): Head-to-head: /demand/nz/compare/dove-vs-palmolive - [Lux](/demand/nz/brands/lux): Head-to-head: /demand/nz/compare/dove-vs-lux - [Protex](/demand/nz/brands/protex): Head-to-head: /demand/nz/compare/dove-vs-protex ## Who owns Dove? Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. - [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Dove? Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Dove: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dove This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.