---
title: "Dolce Gusto: search popularity and Share of Search in New Zealand"
description: "Dolce Gusto makes coffee capsules sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dolce-gusto"
publisher: "Brandwave"
---

# Dolce Gusto: search popularity and Share of Search in New Zealand

Dolce Gusto makes coffee capsules sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dolce Gusto
- **Owned by**: Nestlé
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among coffee capsule brands**: 3.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee capsule brands | 3 | 3.5% | 1.5K |

- [Coffee capsule brands](/demand/nz/categories/nz-coffee-capsule-brands)

## How has branded search demand for Dolce Gusto changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dolce Gusto in New Zealand fell from 1.6K to 1.5K.
- Across the 11 months ending August 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.9% in February 2026.

## How did search popularity change for New Zealand coffee capsule brands in August 2026?

- In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%.
- In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%.
- Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee capsule brands | 1.6K | 3.8% | 3 |
| Nov 2025 | Coffee capsule brands | 1.4K | 3.1% | 3 |
| Dec 2025 | Coffee capsule brands | 1.7K | 3.3% | 3 |
| Jan 2026 | Coffee capsule brands | 1.4K | 3.2% | 3 |
| Feb 2026 | Coffee capsule brands | 1.1K | 2.9% | 3 |
| Mar 2026 | Coffee capsule brands | 1.3K | 3.2% | 3 |
| Apr 2026 | Coffee capsule brands | 1.6K | 3.9% | 3 |
| May 2026 | Coffee capsule brands | 1.4K | 3.1% | 3 |
| Jun 2026 | Coffee capsule brands | 1.4K | 3.4% | 3 |
| Jul 2026 | Coffee capsule brands | 1.4K | 3.3% | 3 |
| Aug 2026 | Coffee capsule brands | 1.5K | 3.5% | 3 |
| Sep 2026 | Coffee capsule brands | — | — | — |

## How is Dolce Gusto measured?

Brandwave collects information about searches that people make online using Dolce Gusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dolce gusto”
- “dolce gusto capsules”
- “dolce gusto cleaning”
- “dolce gusto co nz”
- “dolce gusto coffee pods”
- “dolce gusto near me”
- “dolce gusto nz”
- “dolce gusto online”
- “dolce gusto pods”
- “dolcegusto”
- “dolcegusto capsules”
- “dolcegusto coffee pods”
- “dolcegusto nz”
- “dolcegusto pods”

## Which coffee capsule brands compete with Dolce Gusto?

- [Nespresso](/demand/nz/brands/nespresso): Head-to-head: /demand/nz/compare/dolce-gusto-vs-nespresso
- [Moccona](/demand/nz/brands/moccona): Head-to-head: /demand/nz/compare/dolce-gusto-vs-moccona
- [Vittoria Coffee](/demand/nz/brands/vittoria-coffee): Head-to-head: /demand/nz/compare/dolce-gusto-vs-vittoria-coffee
- [L'OR](/demand/nz/brands/lor): Head-to-head: /demand/nz/compare/dolce-gusto-vs-lor

## Who owns Dolce Gusto?

Dolce Gusto is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

- [Nestlé](/demand/nz/companies/nestle): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Dolce Gusto?

Dolce Gusto is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Dolce Gusto: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dolce-gusto

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dolce-gusto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.