--- title: "DND: search popularity in New Zealand" description: "DND makes gel nail polish. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dnd-gel" publisher: "Brandwave" --- # DND: search popularity in New Zealand DND makes gel nail polish. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DND - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among gel polish brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gel polish brands | 6 | 1.4% | 140 | - [Gel polish brands](/demand/nz/categories/nz-gel-polish-brands) ## Top gel polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DND was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DND is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gelish | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gelous | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OPI | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | CND Shellac | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DND | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Essie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sally Hansen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gel polish brands - Asked ChatGPT "Which gel polish brand should I buy in New Zealand?": 1. Gelish, 2. CND Shellac, 3. OPI, 4. Gelous - Asked ChatGPT "What are the best gel polish brands in New Zealand?": 1. OPI, 2. Gelish, 3. CND Shellac, 4. DND - Asked ChatGPT "What's the best gel polish brand in New Zealand for at home nails?": 1. Gelous, 2. Gelish, 3. DND - Searched Google, AI Overview "gel nail polish nz": 1. Gelous, 2. Gelish - Searched Google, AI Overview "home gel manicure": 1. Gelous Not named in any answer: Essie and Sally Hansen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for DND changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DND in New Zealand rose from 70 to 140. - Across the 12 months ending September 2026, DND’s share of searches among gel polish brands in New Zealand increased from 0.63% to 1.4%. ## How did search popularity change for New Zealand gel polish brands in September 2026? - In September 2026, Gelish overtook OPI to rank 2nd among gel polish brands in New Zealand, with 21.4% of the searches. - In September 2026, Gelous gained share of searches among gel polish brands in New Zealand, from 42.7% to 43.2%. - In September 2026, OPI lost share of searches among gel polish brands in New Zealand, from 23.4% to 20.7%. - Estimated monthly branded searches for DND in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. - Estimated monthly branded searches for Essie in New Zealand rose 17.9% over 12 measured months, from 780 to 920 in September 2026. - Estimated monthly branded searches for CND Shellac in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gel polish brands | 70 | 0.63% | 6 | | Nov 2025 | Gel polish brands | 110 | 0.86% | 6 | | Dec 2025 | Gel polish brands | 170 | 1.2% | 6 | | Jan 2026 | Gel polish brands | 170 | 1.4% | 6 | | Feb 2026 | Gel polish brands | 140 | 1.4% | 6 | | Mar 2026 | Gel polish brands | 140 | 1.4% | 6 | | Apr 2026 | Gel polish brands | 140 | 1.3% | 6 | | May 2026 | Gel polish brands | 140 | 1.3% | 6 | | Jun 2026 | Gel polish brands | 140 | 1.2% | 6 | | Jul 2026 | Gel polish brands | 140 | 1.3% | 6 | | Aug 2026 | Gel polish brands | 140 | 1.4% | 6 | | Sep 2026 | Gel polish brands | 140 | 1.4% | 6 | ## How are DND’s branded searches counted? Brandwave collects information about searches that people make online using DND’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dnd gel polish” ## Which gel polish brands compete with DND? - [Gelous](/demand/nz/brands/gelous) - [Gelish](/demand/nz/brands/gelish): Head-to-head: /demand/nz/compare/dnd-gel-vs-gelish - [OPI](/demand/nz/brands/opi): Head-to-head: /demand/nz/compare/dnd-gel-vs-opi - [Essie](/demand/nz/brands/essie): Head-to-head: /demand/nz/compare/dnd-gel-vs-essie - [Sally Hansen](/demand/nz/brands/sally-hansen): Head-to-head: /demand/nz/compare/dnd-gel-vs-sally-hansen - [CND Shellac](/demand/nz/brands/cnd-shellac): Head-to-head: /demand/nz/compare/cnd-shellac-vs-dnd-gel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DND: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/dnd-gel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dnd-gel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.