---
title: "DK Legal: search popularity and Share of Search in New Zealand"
description: "DK Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dk-legal"
publisher: "Brandwave"
---

# DK Legal: search popularity and Share of Search in New Zealand

DK Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DK Legal
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings law firms**: 26.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings law firms | 3 | 26.8% | 190 |

- [Hastings law firms](/demand/nz/locations/hastings/law-firms)

## How has branded search demand for DK Legal changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DK Legal in New Zealand rose from 310 to 430.
- Across the 11 months ending August 2026, DK Legal’s estimated Share of Search among hastings law firms in New Zealand increased from 16.7% to 26.8%.

## How did search popularity change for New Zealand hastings law firms in August 2026?

- In August 2026, Bramwell Bate gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.
- In August 2026, DK Legal gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.
- In August 2026, Gresson Grayson gained estimated Share of Search among hastings law firms in New Zealand, from 4.8% to 5.6%.
- In August 2026, Gifford Devine lost estimated Share of Search among hastings law firms in New Zealand, from 45.2% to 39.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings law firms | 130 | 16.7% | 3 |
| Nov 2025 | Hastings law firms | 160 | 17.6% | 3 |
| Dec 2025 | Hastings law firms | 140 | 22.6% | 3 |
| Jan 2026 | Hastings law firms | 160 | 23.2% | 3 |
| Feb 2026 | Hastings law firms | 180 | 23.7% | 3 |
| Mar 2026 | Hastings law firms | 200 | 23.8% | 2 |
| Apr 2026 | Hastings law firms | 160 | 24.2% | 3 |
| May 2026 | Hastings law firms | 140 | 21.5% | 3 |
| Jun 2026 | Hastings law firms | 160 | 25.4% | 3 |
| Jul 2026 | Hastings law firms | 150 | 24.2% | 3 |
| Aug 2026 | Hastings law firms | 190 | 26.8% | 3 |
| Sep 2026 | Hastings law firms | — | — | — |

## How is DK Legal measured?

Brandwave collects information about searches that people make online using DK Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dk legal”
- “dk legal hastings”
- “dk legal nz”
- “dklegal”

## Which hastings law firms compete with DK Legal?

- [Gifford Devine](/demand/nz/brands/gifford-devine): Head-to-head: /demand/nz/compare/dk-legal-vs-gifford-devine
- [Bramwell Bate](/demand/nz/brands/bramwell-bate): Head-to-head: /demand/nz/compare/bramwell-bate-vs-dk-legal
- [Gresson Grayson](/demand/nz/brands/gresson-grayson): Head-to-head: /demand/nz/compare/dk-legal-vs-gresson-grayson
- [Mansfield Law](/demand/nz/brands/mansfield-law): Head-to-head: /demand/nz/compare/dk-legal-vs-mansfield-law

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DK Legal: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dk-legal

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dk-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.