---
title: "DJI: search popularity and Share of Search in New Zealand"
description: "DJI offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dji"
publisher: "Brandwave"
---

# DJI: search popularity and Share of Search in New Zealand

DJI offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DJI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among action camera brands**: 49.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Action camera brands | 1 | 49.1% | 27.6K |
| Drone brands | 1 | 99% | 27.6K |

- [Action camera brands](/demand/nz/categories/nz-action-camera-brands)
- [Drone brands](/demand/nz/categories/nz-drone-brands)

## How has branded search demand for DJI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DJI in New Zealand rose from 23.8K to 27.6K.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand increased from 46.4% to 49.1%.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand peaked at 51.6% in July 2026 and was lowest at 44.9% in November 2025.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands in New Zealand held steady at 99%.

## How did search popularity change for New Zealand action camera brands in August 2026?

- In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.
- In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%.
- GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026.
- Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026.

## How did search popularity change for New Zealand drone brands in August 2026?

- In August 2026, Potensic rose from 5th to 2nd among drone brands in New Zealand.
- In August 2026, Autel Robotics fell from 3rd to 4th among drone brands in New Zealand.
- In August 2026, Holy Stone fell from 4th to 5th among drone brands in New Zealand.
- In August 2026, Skydio fell from 2nd to 3rd among drone brands in New Zealand.
- Estimated monthly branded searches for DJI in New Zealand rose 15.9% over 11 measured months, from 23.8K to 27.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Action camera brands | 23.8K | 46.4% | 1 |
| Nov 2025 | Action camera brands | 28K | 44.9% | 1 |
| Dec 2025 | Action camera brands | 30.1K | 46.4% | 1 |
| Jan 2026 | Action camera brands | 26.5K | 46.5% | 1 |
| Feb 2026 | Action camera brands | 22.1K | 47.3% | 1 |
| Mar 2026 | Action camera brands | 22.6K | 47.9% | 1 |
| Apr 2026 | Action camera brands | 25.4K | 49.7% | 1 |
| May 2026 | Action camera brands | 23.2K | 47.5% | 1 |
| Jun 2026 | Action camera brands | 25.5K | 49.5% | 1 |
| Jul 2026 | Action camera brands | 27.6K | 51.6% | 1 |
| Aug 2026 | Action camera brands | 27.6K | 49.1% | 1 |
| Sep 2026 | Action camera brands | — | — | — |
| Oct 2025 | Drone brands | 23.8K | 99% | 1 |
| Nov 2025 | Drone brands | 28K | 98.9% | 1 |
| Dec 2025 | Drone brands | 30.1K | 98.6% | 1 |
| Jan 2026 | Drone brands | 26.5K | 99% | 1 |
| Feb 2026 | Drone brands | 22.1K | 98.9% | 1 |
| Mar 2026 | Drone brands | 22.6K | 98.7% | 1 |
| Apr 2026 | Drone brands | 25.4K | 99.1% | 1 |
| May 2026 | Drone brands | 23.2K | 98.7% | 1 |
| Jun 2026 | Drone brands | 25.5K | 99% | 1 |
| Jul 2026 | Drone brands | 27.6K | 99.1% | 1 |
| Aug 2026 | Drone brands | 27.6K | 99% | 1 |
| Sep 2026 | Drone brands | — | — | — |

## How is DJI measured?

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dji”
- “dji action camera”
- “dji air 3s”
- “dji camera”
- “dji camera drone”
- “dji com”
- “dji drone”
- “dji fly”
- “dji fpv”
- “dji gimbal”
- “dji mavic 4”
- “dji mic”
- “dji mic 2”
- “dji mini3 pro”
- “dji near me”
- “dji nz”
- “dji online”
- “dji osmo”
- “dji osmo pocket”
- “dji osmo pocket 3”
- “dji pocket 3”

## Which action camera brands compete with DJI?

- [GoPro](/demand/nz/brands/gopro): Head-to-head: /demand/nz/compare/dji-vs-gopro
- [Insta360](/demand/nz/brands/insta360): Head-to-head: /demand/nz/compare/dji-vs-insta360
- [AKASO](/demand/nz/brands/akaso): Head-to-head: /demand/nz/compare/akaso-vs-dji

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DJI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dji

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dji. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.