---
title: "Distinct Funerals: search popularity and Share of Search in New Zealand"
description: "Distinct Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/distinct-funerals"
publisher: "Brandwave"
---

# Distinct Funerals: search popularity and Share of Search in New Zealand

Distinct Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Distinct Funerals
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill funeral directors**: 27.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill funeral directors | 2 | 27.9% | 680 |

- [Invercargill funeral directors](/demand/nz/locations/invercargill/funeral-directors)

## How has branded search demand for Distinct Funerals changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Distinct Funerals in New Zealand rose from 460 to 1.2K.
- Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand increased from 17.6% to 27.9%.
- Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand peaked at 38.2% in June 2026 and was lowest at 17.6% in October 2025.
- Across the 11 months ending August 2026, Distinct Funerals rose from 3rd to 2nd among invercargill funeral directors in New Zealand.

## How did search popularity change for New Zealand invercargill funeral directors in August 2026?

- In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.
- In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.
- In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%.
- In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill funeral directors | 260 | 17.6% | 3 |
| Nov 2025 | Invercargill funeral directors | 310 | 17.7% | 3 |
| Dec 2025 | Invercargill funeral directors | 590 | 32.6% | 1 |
| Jan 2026 | Invercargill funeral directors | 680 | 27.8% | 2 |
| Feb 2026 | Invercargill funeral directors | 480 | 30.2% | 2 |
| Mar 2026 | Invercargill funeral directors | 700 | 33.8% | 1 |
| Apr 2026 | Invercargill funeral directors | 660 | 28.8% | 1 |
| May 2026 | Invercargill funeral directors | 700 | 35.5% | 1 |
| Jun 2026 | Invercargill funeral directors | 680 | 38.2% | 1 |
| Jul 2026 | Invercargill funeral directors | 660 | 34.9% | 1 |
| Aug 2026 | Invercargill funeral directors | 680 | 27.9% | 2 |
| Sep 2026 | Invercargill funeral directors | — | — | — |

## How is Distinct Funerals measured?

Brandwave collects information about searches that people make online using Distinct Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “distinct funerals”
- “distinct funerals invercargill”

## Which invercargill funeral directors compete with Distinct Funerals?

- [Avenal Park Funeral Home](/demand/nz/brands/avenal-park-funeral-home): Head-to-head: /demand/nz/compare/avenal-park-funeral-home-vs-distinct-funerals
- [J Fraser & Sons](/demand/nz/brands/j-fraser-sons): Head-to-head: /demand/nz/compare/distinct-funerals-vs-j-fraser-sons
- [Macdonald & Weston](/demand/nz/brands/macdonald-weston): Head-to-head: /demand/nz/compare/distinct-funerals-vs-macdonald-weston

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Distinct Funerals: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/distinct-funerals

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/distinct-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.