--- title: "Display & Video 360: search popularity and Share of Search in New Zealand" description: "Display & Video 360 is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/display-and-video-360" publisher: "Brandwave" --- # Display & Video 360: search popularity and Share of Search in New Zealand Display & Video 360 is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Display & Video 360 - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among programmatic advertising platforms**: 36.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Programmatic advertising platforms | 1 | 36.4% | 200 | - [Programmatic advertising platforms](/demand/nz/categories/nz-programmatic-ad-platforms) ## How has branded search demand for Display & Video 360 changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Display & Video 360 in New Zealand held steady, from 210 to 200. - Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 42% to 36.4%. - Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 49% in July 2026 and was lowest at 29.8% in January 2026. ## How did search popularity change for New Zealand programmatic advertising platforms in August 2026? - In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 24.5% to 30.9%. - In August 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 14.3% to 20%. - In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%. - In August 2026, Display & Video 360 lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 49% to 36.4%. - In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 10.2% to 9.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Programmatic advertising platforms | 210 | 42% | 1 | | Nov 2025 | Programmatic advertising platforms | 200 | 36.4% | 1 | | Dec 2025 | Programmatic advertising platforms | 110 | 35.5% | 1 | | Jan 2026 | Programmatic advertising platforms | 140 | 29.8% | 2 | | Feb 2026 | Programmatic advertising platforms | 210 | 38.9% | 1 | | Mar 2026 | Programmatic advertising platforms | 210 | 34.4% | 2 | | Apr 2026 | Programmatic advertising platforms | 180 | 38.3% | 1 | | May 2026 | Programmatic advertising platforms | 250 | 45.5% | 1 | | Jun 2026 | Programmatic advertising platforms | 250 | 47.2% | 1 | | Jul 2026 | Programmatic advertising platforms | 240 | 49% | 1 | | Aug 2026 | Programmatic advertising platforms | 200 | 36.4% | 1 | | Sep 2026 | Programmatic advertising platforms | — | — | — | ## How is Display & Video 360 measured? Brandwave collects information about searches that people make online using Display & Video 360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “display & video 360” - “display and video 360” - “display video 360” - “displayvideo360” - “dv360” ## Which programmatic advertising platforms compete with Display & Video 360? - [The Trade Desk](/demand/nz/brands/the-trade-desk): Head-to-head: /demand/nz/compare/display-and-video-360-vs-the-trade-desk - [StackAdapt](/demand/nz/brands/stackadapt): Head-to-head: /demand/nz/compare/display-and-video-360-vs-stackadapt - [Criteo](/demand/nz/brands/criteo): Head-to-head: /demand/nz/compare/criteo-vs-display-and-video-360 - [Amazon DSP](/demand/nz/brands/amazon-dsp): Head-to-head: /demand/nz/compare/amazon-dsp-vs-display-and-video-360 ## Who owns Display & Video 360? Display & Video 360 is owned by Google. Brandwave also tracks Chrome Remote Desktop, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Display & Video 360? Display & Video 360 is owned by Google. Brandwave also tracks Chrome Remote Desktop, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Display & Video 360: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/display-and-video-360 This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/display-and-video-360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.