---
title: "Disney+: search popularity and Share of Search in New Zealand"
description: "A subscription streaming service for Disney, Pixar, Marvel, Star Wars, and other films and series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/disney-plus"
publisher: "Brandwave"
---

# Disney+: search popularity and Share of Search in New Zealand

A subscription streaming service for Disney, Pixar, Marvel, Star Wars, and other films and series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Disney+
- **Owned by**: The Walt Disney Company
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among TV and streaming services**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| TV and streaming services | 4 | 10% | 127K |

- [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming)

## How has branded search demand for Disney+ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Disney+ in New Zealand rose from 117K to 127K.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand increased from 9.1% to 10%.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 10% in August 2026 and was lowest at 6.5% in June 2026.

## How did search popularity change for New Zealand TV and streaming services in August 2026?

- In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
- In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
- In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
- In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
- In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
- In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TV and streaming services | 117K | 9.1% | 4 |
| Nov 2025 | TV and streaming services | 103K | 8.6% | 4 |
| Dec 2025 | TV and streaming services | 117K | 10% | 4 |
| Jan 2026 | TV and streaming services | 117K | 9.5% | 4 |
| Feb 2026 | TV and streaming services | 93.4K | 7.8% | 4 |
| Mar 2026 | TV and streaming services | 112K | 8.6% | 4 |
| Apr 2026 | TV and streaming services | 115K | 8.7% | 4 |
| May 2026 | TV and streaming services | 115K | 8.5% | 5 |
| Jun 2026 | TV and streaming services | 118K | 6.5% | 5 |
| Jul 2026 | TV and streaming services | 130K | 8% | 5 |
| Aug 2026 | TV and streaming services | 127K | 10% | 4 |
| Sep 2026 | TV and streaming services | — | — | — |

## How is Disney+ measured?

Brandwave collects information about searches that people make online using Disney+’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Disney Plus”
- “disney plus app”
- “disney plus nz”
- “disney plus plans”
- “disney plus subscription”
- “disney plus subscription nz”
- “Disney+”
- “disneyplus”

## Which TV and streaming services compete with Disney+?

- [Netflix](/demand/nz/brands/netflix): Head-to-head: /demand/nz/compare/disney-plus-vs-netflix
- [TVNZ+](/demand/nz/brands/tvnz-plus): Head-to-head: /demand/nz/compare/disney-plus-vs-tvnz-plus
- [Sky](/demand/nz/brands/sky): Head-to-head: /demand/nz/compare/disney-plus-vs-sky
- [Sky Sport Now](/demand/nz/brands/sky-sport-now): Head-to-head: /demand/nz/compare/disney-plus-vs-sky-sport-now
- [Prime Video](/demand/nz/brands/prime-video): Head-to-head: /demand/nz/compare/disney-plus-vs-prime-video
- [Sky Go](/demand/nz/brands/sky-go)
- [ThreeNow](/demand/nz/brands/threenow)
- [Māori+](/demand/nz/brands/maori-plus)
- [Neon](/demand/nz/brands/neon)

## Who owns Disney+?

Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Disney+?

Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company.

## Cite this page

Brandwave. "Disney+: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/disney-plus

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/disney-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.