---
title: "Discovery Parks: search popularity and Share of Search in New Zealand"
description: "Discovery Parks runs holiday parks in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/discovery-parks"
publisher: "Brandwave"
---

# Discovery Parks: search popularity and Share of Search in New Zealand

Discovery Parks runs holiday parks in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Discovery Parks
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among holiday park chains**: 0.15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Holiday park chains | 5 | 0.15% | 60 |

- [Holiday park chains](/demand/nz/categories/nz-holiday-park-chains)

## How has branded search demand for Discovery Parks changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Discovery Parks in New Zealand fell from 80 to 60.
- Across the 11 months ending August 2026, Discovery Parks’ estimated Share of Search among holiday park chains in New Zealand held steady, from 0.1% to 0.15%.

## How did search popularity change for New Zealand holiday park chains in August 2026?

- In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.
- In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.
- Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
- Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
- Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Holiday park chains | 80 | 0.1% | 5 |
| Nov 2025 | Holiday park chains | 70 | 0.07% | 5 |
| Dec 2025 | Holiday park chains | 70 | 0.06% | 5 |
| Jan 2026 | Holiday park chains | 100 | 0.08% | 5 |
| Feb 2026 | Holiday park chains | 100 | 0.1% | 5 |
| Mar 2026 | Holiday park chains | 100 | 0.11% | 5 |
| Apr 2026 | Holiday park chains | 70 | 0.11% | 5 |
| May 2026 | Holiday park chains | 90 | 0.2% | 5 |
| Jun 2026 | Holiday park chains | 60 | 0.18% | 5 |
| Jul 2026 | Holiday park chains | 70 | 0.16% | 5 |
| Aug 2026 | Holiday park chains | 60 | 0.15% | 5 |
| Sep 2026 | Holiday park chains | — | — | — |

## How is Discovery Parks measured?

Brandwave collects information about searches that people make online using Discovery Parks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “discovery parks”
- “perth discovery parks”

## Which holiday park chains compete with Discovery Parks?

- [TOP 10 Holiday Parks](/demand/nz/brands/top-10-holiday-parks): Head-to-head: /demand/nz/compare/discovery-parks-vs-top-10-holiday-parks
- [NZMCA](/demand/nz/brands/nzmca): Head-to-head: /demand/nz/compare/discovery-parks-vs-nzmca
- [Holiday Parks New Zealand](/demand/nz/brands/holiday-parks-new-zealand): Head-to-head: /demand/nz/compare/discovery-parks-vs-holiday-parks-new-zealand
- [Kiwi Holiday Parks](/demand/nz/brands/kiwi-holiday-parks): Head-to-head: /demand/nz/compare/discovery-parks-vs-kiwi-holiday-parks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Discovery Parks: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/discovery-parks

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/discovery-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.