--- title: "Discord: search popularity and Share of Search in New Zealand" description: "Discord is a messaging app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/discord" publisher: "Brandwave" --- # Discord: search popularity and Share of Search in New Zealand Discord is a messaging app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Discord - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among messaging apps**: 35.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Messaging apps | 2 | 35.9% | 120K | | Online community platforms | 1 | 97.6% | 120K | - [Messaging apps](/demand/nz/categories/nz-messaging-apps) - [Online community platforms](/demand/nz/categories/nz-community-platforms) ## How has branded search demand for Discord changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Discord in New Zealand fell from 143K to 120K. - Across the 11 months ending August 2026, Discord’s estimated Share of Search among messaging apps in New Zealand decreased from 42.2% to 35.9%. - Across the 11 months ending August 2026, Discord’s estimated Share of Search among messaging apps in New Zealand peaked at 44.1% in November 2025 and was lowest at 35.7% in June 2026. - Across the 11 months ending August 2026, Discord’s estimated Share of Search among online community platforms in New Zealand peaked at 97.7% in April 2026 and was lowest at 96.7% in January 2026. ## How did search popularity change for New Zealand messaging apps in August 2026? - In August 2026, WhatsApp gained estimated Share of Search among messaging apps in New Zealand, from 55.4% to 58%. - In August 2026, Discord lost estimated Share of Search among messaging apps in New Zealand, from 38.1% to 35.9%. - Estimated monthly branded searches for WeChat in New Zealand fell 13.1% over 11 measured months, from 9.2K to 8K in August 2026. - Estimated monthly branded searches for Viber in New Zealand fell 11.5% over 11 measured months, from 4.7K to 4.2K in August 2026. ## How did search popularity change for New Zealand online community platforms in August 2026? - Estimated monthly branded searches for Discord in New Zealand fell 16.3% over 11 measured months, from 143K to 120K in August 2026. - Estimated monthly branded searches for Skool in New Zealand fell 14.5% over 11 measured months, from 3.1K to 2.6K in August 2026. - Estimated monthly branded searches for Circle in New Zealand fell 10% over 11 measured months, from 100 to 90 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Messaging apps | 143K | 42.2% | 2 | | Nov 2025 | Messaging apps | 142K | 44.1% | 2 | | Dec 2025 | Messaging apps | 119K | 43.7% | 2 | | Jan 2026 | Messaging apps | 120K | 39.6% | 2 | | Feb 2026 | Messaging apps | 119K | 39.8% | 2 | | Mar 2026 | Messaging apps | 147K | 40.3% | 2 | | Apr 2026 | Messaging apps | 144K | 42.5% | 2 | | May 2026 | Messaging apps | 145K | 40.4% | 2 | | Jun 2026 | Messaging apps | 120K | 35.7% | 2 | | Jul 2026 | Messaging apps | 120K | 38.1% | 2 | | Aug 2026 | Messaging apps | 120K | 35.9% | 2 | | Sep 2026 | Messaging apps | — | — | — | | Oct 2025 | Online community platforms | 143K | 97.7% | 1 | | Nov 2025 | Online community platforms | 142K | 97.7% | 1 | | Dec 2025 | Online community platforms | 119K | 97.3% | 1 | | Jan 2026 | Online community platforms | 120K | 96.7% | 1 | | Feb 2026 | Online community platforms | 119K | 97.2% | 1 | | Mar 2026 | Online community platforms | 147K | 97.7% | 1 | | Apr 2026 | Online community platforms | 144K | 97.7% | 1 | | May 2026 | Online community platforms | 145K | 97.7% | 1 | | Jun 2026 | Online community platforms | 120K | 97.6% | 1 | | Jul 2026 | Online community platforms | 120K | 97.7% | 1 | | Aug 2026 | Online community platforms | 120K | 97.6% | 1 | | Sep 2026 | Online community platforms | — | — | — | ## How is Discord measured? Brandwave collects information about searches that people make online using Discord’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “browser discord” - “dating discord servers” - “desktop discord” - “discord” - “discord app” - “discord chat” - “discord com” - “discord community platform” - “discord desktop site” - “discord forum” - “discord link” - “discord me” - “discord membership” - “discord messages” - “discord near me” - “discord new zealand” - “discord nz” - “discord online” - “discord online community” - “discord servers” - “discord web” - “discord web app” - “discord web browser” - “sexting discord” ## Which messaging apps compete with Discord? - [WhatsApp](/demand/nz/brands/whatsapp): Head-to-head: /demand/nz/compare/discord-vs-whatsapp - [WeChat](/demand/nz/brands/wechat): Head-to-head: /demand/nz/compare/discord-vs-wechat - [Messenger](/demand/nz/brands/messenger): Head-to-head: /demand/nz/compare/discord-vs-messenger - [Viber](/demand/nz/brands/viber): Head-to-head: /demand/nz/compare/discord-vs-viber - [Signal](/demand/nz/brands/signal): Head-to-head: /demand/nz/compare/discord-vs-signal ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Discord: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/discord This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/discord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.