---
title: "Direction Recruitment: search popularity and Share of Search in New Zealand"
description: "Direction Recruitment provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/direction-recruitment"
publisher: "Brandwave"
---

# Direction Recruitment: search popularity and Share of Search in New Zealand

Direction Recruitment provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Direction Recruitment
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whangarei recruitment agencies**: 28.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whangarei recruitment agencies | 2 | 28.6% | 60 |

- [Whangarei recruitment agencies](/demand/nz/locations/whangarei/recruitment-agencies)

## How has branded search demand for Direction Recruitment changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Direction Recruitment in New Zealand fell from 110 to 90.
- Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand decreased from 32% to 28.6%.
- Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 40.9% in April 2026 and was lowest at 20.8% in December 2025.

## How did search popularity change for New Zealand whangarei recruitment agencies in August 2026?

- In August 2026, Direction Recruitment gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 22.2% to 28.6%.
- In August 2026, Dynamic Personnel lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 18.5% to 14.3%.
- In August 2026, Adecco lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 59.3% to 57.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whangarei recruitment agencies | 80 | 32% | 2 |
| Nov 2025 | Whangarei recruitment agencies | 110 | 40.7% | 1 |
| Dec 2025 | Whangarei recruitment agencies | 50 | 20.8% | 2 |
| Jan 2026 | Whangarei recruitment agencies | 90 | 29% | 2 |
| Feb 2026 | Whangarei recruitment agencies | 70 | 21.9% | 2 |
| Mar 2026 | Whangarei recruitment agencies | 70 | 30.4% | 2 |
| Apr 2026 | Whangarei recruitment agencies | 90 | 40.9% | 2 |
| May 2026 | Whangarei recruitment agencies | 80 | 27.6% | 2 |
| Jun 2026 | Whangarei recruitment agencies | 80 | 26.7% | 2 |
| Jul 2026 | Whangarei recruitment agencies | 60 | 22.2% | 2 |
| Aug 2026 | Whangarei recruitment agencies | 60 | 28.6% | 2 |
| Sep 2026 | Whangarei recruitment agencies | — | — | — |

## How is Direction Recruitment measured?

Brandwave collects information about searches that people make online using Direction Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “direction recruitment”
- “direction recruitment new zealand”
- “direction recruitment nz”
- “direction recruitment whangarei”
- “directionrecruitment”

## Which whangarei recruitment agencies compete with Direction Recruitment?

- [Adecco](/demand/nz/brands/adecco): Head-to-head: /demand/nz/compare/adecco-vs-direction-recruitment
- [Dynamic Personnel](/demand/nz/brands/dynamic-personnel): Head-to-head: /demand/nz/compare/direction-recruitment-vs-dynamic-personnel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Direction Recruitment: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/direction-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/direction-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.