---
title: "Diptyque: search popularity and Share of Search in New Zealand"
description: "Diptyque makes candles and home fragrance sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/diptyque"
publisher: "Brandwave"
---

# Diptyque: search popularity and Share of Search in New Zealand

Diptyque makes candles and home fragrance sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Diptyque
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among candle and home fragrance brands**: 15.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Candle and home fragrance brands | 4 | 15.2% | 6.3K |

- [Candle and home fragrance brands](/demand/nz/categories/nz-home-fragrance-brands)

## How has branded search demand for Diptyque changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Diptyque in New Zealand rose from 4.7K to 6.3K.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand increased from 12% to 15.2%.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 15.2% in August 2026 and was lowest at 6.5% in November 2025.
- Across the 11 months ending August 2026, Diptyque rose from 5th to 4th among candle and home fragrance brands in New Zealand.

## How did search popularity change for New Zealand candle and home fragrance brands in August 2026?

- In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.
- In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.
- In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.
- In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.
- In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Candle and home fragrance brands | 4.7K | 12% | 5 |
| Nov 2025 | Candle and home fragrance brands | 5.5K | 6.5% | 5 |
| Dec 2025 | Candle and home fragrance brands | 6.2K | 8.6% | 5 |
| Jan 2026 | Candle and home fragrance brands | 5.1K | 14.9% | 4 |
| Feb 2026 | Candle and home fragrance brands | 4.1K | 13.9% | 4 |
| Mar 2026 | Candle and home fragrance brands | 4.4K | 12.8% | 4 |
| Apr 2026 | Candle and home fragrance brands | 5.1K | 14.9% | 4 |
| May 2026 | Candle and home fragrance brands | 5.3K | 13.7% | 4 |
| Jun 2026 | Candle and home fragrance brands | 5.5K | 14% | 4 |
| Jul 2026 | Candle and home fragrance brands | 6K | 11.4% | 4 |
| Aug 2026 | Candle and home fragrance brands | 6.3K | 15.2% | 4 |
| Sep 2026 | Candle and home fragrance brands | — | — | — |

## How is Diptyque measured?

Brandwave collects information about searches that people make online using Diptyque’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “diptyque”
- “diptyque baies candle”
- “diptyque candle”
- “diptyque diffuser”
- “diptyque do son”
- “diptyque eau duelle”
- “diptyque fleur de peau”
- “diptyque leau papier”
- “diptyque near me”
- “diptyque nz”
- “diptyque online”
- “diptyque orpheon”
- “diptyque orpheon eau de parfum”
- “diptyque perfume”
- “diptyque philosykos”
- “diptyque philosykos parfum”
- “diptyque solid perfume”
- “diptyque tam dao”
- “diptyqueparis com”
- “fleur de peau diptyque”
- “orpheon diptyque”

## Which candle and home fragrance brands compete with Diptyque?

- [Ecoya](/demand/nz/brands/ecoya): Head-to-head: /demand/nz/compare/diptyque-vs-ecoya
- [Aesop](/demand/nz/brands/aesop): Head-to-head: /demand/nz/compare/aesop-vs-diptyque
- [Jo Malone](/demand/nz/brands/jo-malone): Head-to-head: /demand/nz/compare/diptyque-vs-jo-malone
- [Glasshouse Fragrances](/demand/nz/brands/glasshouse-fragrances): Head-to-head: /demand/nz/compare/diptyque-vs-glasshouse-fragrances

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Diptyque: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/diptyque

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/diptyque. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.