--- title: "Dior Beauty: search popularity and Share of Search in New Zealand" description: "Dior Beauty is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dior-beauty" publisher: "Brandwave" --- # Dior Beauty: search popularity and Share of Search in New Zealand Dior Beauty is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dior Beauty - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fragrance brands**: 20.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 1 | 20.5% | 37.4K | | Makeup and cosmetics brands | 1 | 22.1% | 37.4K | - [Fragrance brands](/demand/nz/categories/nz-fragrance-brands) - [Makeup and cosmetics brands](/demand/nz/categories/nz-makeup-brands) ## How has branded search demand for Dior Beauty changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dior Beauty in New Zealand rose from 29.1K to 37.4K. - Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among fragrance brands in New Zealand increased from 18.1% to 20.5%. - Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among fragrance brands in New Zealand peaked at 20.5% in August 2026 and was lowest at 17.2% in December 2025. - Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand increased from 19% to 22.1%. - Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 22.4% in May 2026 and was lowest at 17.5% in November 2025. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%. - In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%. - In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%. - In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%. - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. - Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%. - In August 2026, Maybelline gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 10.5% to 11%. - In August 2026, Thin Lizzy lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 7.1% to 4.6%. - In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%. - In August 2026, NARS lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 2.8% to 2.3%. - In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 29.1K | 18.1% | 1 | | Nov 2025 | Fragrance brands | 33.7K | 17.9% | 1 | | Dec 2025 | Fragrance brands | 37K | 17.2% | 2 | | Jan 2026 | Fragrance brands | 27.6K | 17.9% | 2 | | Feb 2026 | Fragrance brands | 24.3K | 17.9% | 1 | | Mar 2026 | Fragrance brands | 26.3K | 18.3% | 1 | | Apr 2026 | Fragrance brands | 27.9K | 18.6% | 1 | | May 2026 | Fragrance brands | 34K | 19.4% | 1 | | Jun 2026 | Fragrance brands | 30.1K | 17.7% | 2 | | Jul 2026 | Fragrance brands | 29.9K | 18.6% | 1 | | Aug 2026 | Fragrance brands | 37.4K | 20.5% | 1 | | Sep 2026 | Fragrance brands | — | — | — | | Oct 2025 | Makeup and cosmetics brands | 29.1K | 19% | 1 | | Nov 2025 | Makeup and cosmetics brands | 33.7K | 17.5% | 1 | | Dec 2025 | Makeup and cosmetics brands | 37K | 21.1% | 1 | | Jan 2026 | Makeup and cosmetics brands | 27.6K | 20% | 1 | | Feb 2026 | Makeup and cosmetics brands | 24.3K | 19.3% | 1 | | Mar 2026 | Makeup and cosmetics brands | 26.3K | 19.4% | 1 | | Apr 2026 | Makeup and cosmetics brands | 27.9K | 20.9% | 1 | | May 2026 | Makeup and cosmetics brands | 34K | 22.4% | 1 | | Jun 2026 | Makeup and cosmetics brands | 30.1K | 20.4% | 1 | | Jul 2026 | Makeup and cosmetics brands | 29.9K | 17.8% | 1 | | Aug 2026 | Makeup and cosmetics brands | 37.4K | 22.1% | 1 | | Sep 2026 | Makeup and cosmetics brands | — | — | — | ## How is Dior Beauty measured? Brandwave collects information about searches that people make online using Dior Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dior” - “dior backstage” - “dior beauty” - “dior cologne” - “dior com” - “dior eau de parfum” - “dior foundation” - “dior fragrance” - “dior homme” - “dior homme intense” - “dior jadore perfume” - “dior lipstick” - “dior makeup” - “dior makeup makeup” - “dior makeup nz” - “dior near me” - “dior nz” - “dior online” - “dior perfume” - “dior sauvage” - “dior sauvage eau de toilette” - “dior sauvage elixir” - “galliano dior” - “miss dior blooming bouquet” - “miss dior eau de parfum” - “miss dior parfum” ## Which fragrance brands compete with Dior Beauty? - [Chanel](/demand/nz/brands/chanel): Head-to-head: /demand/nz/compare/chanel-vs-dior-beauty - [Yves Saint Laurent](/demand/nz/brands/yves-saint-laurent): Head-to-head: /demand/nz/compare/dior-beauty-vs-yves-saint-laurent - [Gucci](/demand/nz/brands/gucci): Head-to-head: /demand/nz/compare/dior-beauty-vs-gucci - [Versace](/demand/nz/brands/versace): Head-to-head: /demand/nz/compare/dior-beauty-vs-versace - [Tom Ford](/demand/nz/brands/tom-ford): Head-to-head: /demand/nz/compare/dior-beauty-vs-tom-ford - [Jo Malone](/demand/nz/brands/jo-malone) - [Rabanne](/demand/nz/brands/rabanne) - [Carolina Herrera](/demand/nz/brands/carolina-herrera) - [Viktor&Rolf](/demand/nz/brands/viktor-and-rolf) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dior Beauty: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dior-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dior-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.