---
title: "Dilmah: search popularity and Share of Search in New Zealand"
description: "Dilmah is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dilmah"
publisher: "Brandwave"
---

# Dilmah: search popularity and Share of Search in New Zealand

Dilmah is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dilmah
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tea brands**: 18.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tea brands | 3 | 18.9% | 3.3K |

- [Tea brands](/demand/nz/categories/nz-tea-brands)

## How has branded search demand for Dilmah changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dilmah in New Zealand rose from 2.5K to 3.3K.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand increased from 16.9% to 18.9%.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand peaked at 18.9% in August 2026 and was lowest at 13.4% in December 2025.

## How did search popularity change for New Zealand tea brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.
- In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
- In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.
- In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
- Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tea brands | 2.5K | 16.9% | 3 |
| Nov 2025 | Tea brands | 2.7K | 16.4% | 3 |
| Dec 2025 | Tea brands | 2.3K | 13.4% | 3 |
| Jan 2026 | Tea brands | 2.6K | 17.8% | 3 |
| Feb 2026 | Tea brands | 2.4K | 18.6% | 3 |
| Mar 2026 | Tea brands | 2.4K | 16.3% | 3 |
| Apr 2026 | Tea brands | 2.5K | 17.3% | 3 |
| May 2026 | Tea brands | 3.1K | 18.7% | 3 |
| Jun 2026 | Tea brands | 3K | 17.6% | 3 |
| Jul 2026 | Tea brands | 3K | 18.2% | 3 |
| Aug 2026 | Tea brands | 3.3K | 18.9% | 3 |
| Sep 2026 | Tea brands | — | — | — |

## How is Dilmah measured?

Brandwave collects information about searches that people make online using Dilmah’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ceylon dilmah tea”
- “dilmah”
- “dilmah black tea”
- “dilmah breakfast tea”
- “dilmah earl gray”
- “dilmah extra strength tea”
- “dilmah green tea”
- “dilmah iced tea”
- “dilmah jasmine green tea”
- “dilmah lemon tea”
- “dilmah loose leaf tea”
- “dilmah near me”
- “dilmah new zealand”
- “dilmah nz”
- “dilmah online”
- “dilmah premium ceylon”
- “dilmah premium tea bags”
- “dilmah tea”
- “dilmah tea bags”
- “dilmahtea com”

## Which tea brands compete with Dilmah?

- [Healtheries](/demand/nz/brands/healtheries): Head-to-head: /demand/nz/compare/dilmah-vs-healtheries
- [T2](/demand/nz/brands/t2): Head-to-head: /demand/nz/compare/dilmah-vs-t2
- [Lipton](/demand/nz/brands/lipton): Head-to-head: /demand/nz/compare/dilmah-vs-lipton
- [Twinings](/demand/nz/brands/twinings): Head-to-head: /demand/nz/compare/dilmah-vs-twinings
- [Pukka](/demand/nz/brands/pukka): Head-to-head: /demand/nz/compare/dilmah-vs-pukka
- [Bell Tea](/demand/nz/brands/bell-tea)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dilmah: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dilmah

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dilmah. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.