--- title: "Difflam: search popularity in New Zealand" description: "Difflam makes throat lozenges and sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/difflam" publisher: "Brandwave" --- # Difflam: search popularity in New Zealand Difflam makes throat lozenges and sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Difflam - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cold and flu brands**: 18.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cold and flu brands | 2 | 18.6% | 5K | | Throat lozenge brands | 3 | 26% | 2.5K | - [Cold and flu brands](/demand/nz/categories/nz-cold-and-flu-brands) - [Throat lozenge brands](/demand/nz/categories/nz-throat-lozenge-brands) ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Difflam did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Codral | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lemsip | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Demazin | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Sudafed | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Difflam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strepsils | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coldrex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "Which cold and flu brand should I buy in New Zealand?": 1. Lemsip, 2. Codral - Asked ChatGPT "What are the best cold and flu brands in New Zealand?": 1. Codral, 2. Lemsip, 3. Sudafed - Asked ChatGPT "What's the best cold and flu brand in New Zealand for blocked nose?": 1. Sudafed - Searched Google, AI Overview "cold and flu medicine": 1. Codral, 2. Demazin - Searched Google, AI Overview "sore throat relief": named none of the brands we track Not named in any answer: Difflam, Strepsils, Vicks and Coldrex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Difflam changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Difflam in New Zealand rose from 3.4K to 5.9K. - Across the 12 months ending September 2026, Difflam’s share of searches among cold and flu brands in New Zealand increased from 16.7% to 18.6%. - Across the 12 months ending September 2026, Difflam’s share of searches among cold and flu brands in New Zealand peaked at 20.3% in December 2025 and was lowest at 13.4% in May 2026. - Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands in New Zealand increased from 19.5% to 26%. - Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands in New Zealand peaked at 26% in September 2026 and was lowest at 16.3% in February 2026. ## How did search popularity change for New Zealand cold and flu brands in September 2026? - In September 2026, Difflam overtook Codral and 3 others to rank 2nd among cold and flu brands in New Zealand, with 18.6% of the searches. - In September 2026, Strepsils gained share of searches among cold and flu brands in New Zealand, from 15.2% to 15.7%. - In September 2026, Lemsip lost share of searches among cold and flu brands in New Zealand, from 17.1% to 14.2%. - In September 2026, Vicks lost share of searches among cold and flu brands in New Zealand, from 14.2% to 11.7%. - In September 2026, Codral lost share of searches among cold and flu brands in New Zealand, from 17.7% to 17.1%. - Estimated monthly branded searches for Demazin in New Zealand rose 109.3% over 12 measured months, from 430 to 900 in September 2026. ## How did search popularity change for New Zealand throat lozenge brands in September 2026? - In September 2026, Betadine gained share of searches among throat lozenge brands in New Zealand, from 24% to 30.4%. - In September 2026, Difflam gained share of searches among throat lozenge brands in New Zealand, from 24% to 26%. - In September 2026, Strepsils lost share of searches among throat lozenge brands in New Zealand, from 51.9% to 43.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cold and flu brands | 2.9K | 16.7% | 2 | | Nov 2025 | Cold and flu brands | 2.4K | 19.1% | 2 | | Dec 2025 | Cold and flu brands | 2.5K | 20.3% | 2 | | Jan 2026 | Cold and flu brands | 1.9K | 18.4% | 2 | | Feb 2026 | Cold and flu brands | 2K | 15.7% | 3 | | Mar 2026 | Cold and flu brands | 3K | 15.3% | 5 | | Apr 2026 | Cold and flu brands | 2.5K | 15.8% | 3 | | May 2026 | Cold and flu brands | 3.2K | 13.4% | 6 | | Jun 2026 | Cold and flu brands | 3.5K | 14.3% | 4 | | Jul 2026 | Cold and flu brands | 4.5K | 14.6% | 4 | | Aug 2026 | Cold and flu brands | 5.6K | 13.7% | 6 | | Sep 2026 | Cold and flu brands | 5K | 18.6% | 2 | | Oct 2025 | Throat lozenge brands | 1.4K | 19.5% | 3 | | Nov 2025 | Throat lozenge brands | 1.1K | 19% | 3 | | Dec 2025 | Throat lozenge brands | 1.1K | 19.1% | 3 | | Jan 2026 | Throat lozenge brands | 910 | 16.4% | 3 | | Feb 2026 | Throat lozenge brands | 980 | 16.3% | 3 | | Mar 2026 | Throat lozenge brands | 1.4K | 17.9% | 3 | | Apr 2026 | Throat lozenge brands | 1.1K | 17.8% | 3 | | May 2026 | Throat lozenge brands | 1.6K | 20.4% | 3 | | Jun 2026 | Throat lozenge brands | 1.7K | 22.9% | 3 | | Jul 2026 | Throat lozenge brands | 2.2K | 23.7% | 3 | | Aug 2026 | Throat lozenge brands | 2.9K | 24% | 3 | | Sep 2026 | Throat lozenge brands | 2.5K | 26% | 3 | ## How are Difflam’s branded searches counted? Brandwave collects information about searches that people make online using Difflam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “benzydamine difflam” - “difflam” - “difflam gargle” - “difflam lozenges” - “difflam mouth gel” - “difflam mouth rinse” - “difflam mouthwash” - “difflam oral rinse” - “difflam plus” - “difflam spray” - “difflam throat lozenges” - “difflam throat spray” - “difflamplus” ## Which cold and flu brands compete with Difflam? - [Sudafed](/demand/nz/brands/sudafed): Head-to-head: /demand/nz/compare/difflam-vs-sudafed - [Codral](/demand/nz/brands/codral): Head-to-head: /demand/nz/compare/codral-vs-difflam - [Strepsils](/demand/nz/brands/strepsils): Head-to-head: /demand/nz/compare/difflam-vs-strepsils - [Lemsip](/demand/nz/brands/lemsip): Head-to-head: /demand/nz/compare/difflam-vs-lemsip - [Vicks](/demand/nz/brands/vicks): Head-to-head: /demand/nz/compare/difflam-vs-vicks - [Demazin](/demand/nz/brands/demazin) - [Coldrex](/demand/nz/brands/coldrex) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Difflam: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/difflam This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/difflam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.