---
title: "Dialpad: search popularity and Share of Search in New Zealand"
description: "Dialpad provides tools to manage business phone calls and communications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dialpad"
publisher: "Brandwave"
---

# Dialpad: search popularity and Share of Search in New Zealand

Dialpad provides tools to manage business phone calls and communications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dialpad
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among business phone systems**: 11.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business phone systems | 4 | 11.6% | 500 |

- [Business phone systems](/demand/nz/categories/nz-business-phone-systems)

## How has branded search demand for Dialpad changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dialpad in New Zealand fell from 610 to 500.
- Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among business phone systems in New Zealand decreased from 14.3% to 11.6%.
- Across the 11 months ending August 2026, Dialpad fell from 3rd to 4th among business phone systems in New Zealand.

## How did search popularity change for New Zealand business phone systems in August 2026?

- In August 2026, 2talk gained estimated Share of Search among business phone systems in New Zealand, from 37.9% to 42.8%.
- In August 2026, 3CX lost estimated Share of Search among business phone systems in New Zealand, from 29.8% to 27.2%.
- In August 2026, Aircall lost estimated Share of Search among business phone systems in New Zealand, from 13.7% to 12.3%.
- In August 2026, RingCentral lost estimated Share of Search among business phone systems in New Zealand, from 3.3% to 2.8%.
- Dialpad’s estimated Share of Search among business phone systems in New Zealand has lost ground for 3 months in a row, from 12.5% to 11.6% in August 2026.
- In August 2026, Zoom Phone rose from 6th to 5th among business phone systems in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business phone systems | 610 | 14.3% | 3 |
| Nov 2025 | Business phone systems | 520 | 13.9% | 3 |
| Dec 2025 | Business phone systems | 400 | 13.5% | 3 |
| Jan 2026 | Business phone systems | 490 | 13% | 3 |
| Feb 2026 | Business phone systems | 480 | 12.2% | 3 |
| Mar 2026 | Business phone systems | 610 | 13.7% | 3 |
| Apr 2026 | Business phone systems | 500 | 13.2% | 3 |
| May 2026 | Business phone systems | 510 | 12.5% | 3 |
| Jun 2026 | Business phone systems | 510 | 12.1% | 4 |
| Jul 2026 | Business phone systems | 470 | 12% | 4 |
| Aug 2026 | Business phone systems | 500 | 11.6% | 4 |
| Sep 2026 | Business phone systems | — | — | — |

## How is Dialpad measured?

Brandwave collects information about searches that people make online using Dialpad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dialpad”
- “dialpad com”
- “dialpad download”
- “dialpad nz”
- “dialpad online”
- “dialpad phone”
- “dialpad phone system”
- “dialpad voip”

## Which business phone systems compete with Dialpad?

- [2talk](/demand/nz/brands/2talk): Head-to-head: /demand/nz/compare/2talk-vs-dialpad
- [3CX](/demand/nz/brands/3cx): Head-to-head: /demand/nz/compare/3cx-vs-dialpad
- [Aircall](/demand/nz/brands/aircall): Head-to-head: /demand/nz/compare/aircall-vs-dialpad
- [Zoom Phone](/demand/nz/brands/zoom-phone): Head-to-head: /demand/nz/compare/dialpad-vs-zoom-phone
- [RingCentral](/demand/nz/brands/ringcentral): Head-to-head: /demand/nz/compare/dialpad-vs-ringcentral

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dialpad: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dialpad

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dialpad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.