--- title: "DHL: search popularity and Share of Search in New Zealand" description: "An international express, parcel, and logistics brand operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dhl" publisher: "Brandwave" --- # DHL: search popularity and Share of Search in New Zealand An international express, parcel, and logistics brand operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DHL - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among freight and logistics companies**: 43.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Freight and logistics companies | 1 | 43.3% | 48.9K | | courier and parcel delivery companies | 3 | 9.8% | 48.9K | - [Freight and logistics companies](/demand/nz/categories/nz-freight-and-logistics-companies) - [New Zealand courier and parcel delivery companies](/demand/nz/categories/nz-parcel-couriers) ## How has branded search demand for DHL changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for DHL in New Zealand held steady, from 50.3K to 48.9K. - Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand increased from 41.7% to 43.3%. - Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 45% in April 2026 and was lowest at 38% in November 2025. - Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier and parcel delivery companies in New Zealand peaked at 10.8% in July 2026 and was lowest at 8.7% in December 2025. - Across the 11 months ending August 2026, DHL rose from 4th to 3rd among courier and parcel delivery companies in New Zealand. ## How did search popularity change for New Zealand freight and logistics companies in August 2026? - In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%. - In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%. - Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026. - Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026. - Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026. ## How did search popularity change for New Zealand courier and parcel delivery companies in August 2026? - In August 2026, NZ Post gained estimated Share of Search among courier and parcel delivery companies in New Zealand, from 56.5% to 60.6%. - In August 2026, NZ Couriers lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 11.4% to 10.4%. - In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%. - In August 2026, Aramex lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 9.7% to 8.7%. - In August 2026, Mainfreight lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 5.9% to 5.4%. - Post Haste’s estimated Share of Search among courier and parcel delivery companies in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.7% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Freight and logistics companies | 50.3K | 41.7% | 1 | | Nov 2025 | Freight and logistics companies | 46.1K | 38% | 1 | | Dec 2025 | Freight and logistics companies | 53.8K | 42.6% | 1 | | Jan 2026 | Freight and logistics companies | 45.1K | 40.7% | 1 | | Feb 2026 | Freight and logistics companies | 45.1K | 40.9% | 1 | | Mar 2026 | Freight and logistics companies | 53.3K | 43.6% | 1 | | Apr 2026 | Freight and logistics companies | 50.3K | 45% | 1 | | May 2026 | Freight and logistics companies | 45.2K | 42.4% | 1 | | Jun 2026 | Freight and logistics companies | 50.4K | 44.2% | 1 | | Jul 2026 | Freight and logistics companies | 48.8K | 44.3% | 1 | | Aug 2026 | Freight and logistics companies | 48.9K | 43.3% | 1 | | Sep 2026 | Freight and logistics companies | — | — | — | | Oct 2025 | courier and parcel delivery companies | 50.3K | 9.4% | 4 | | Nov 2025 | courier and parcel delivery companies | 46.1K | 8.7% | 4 | | Dec 2025 | courier and parcel delivery companies | 53.8K | 8.7% | 4 | | Jan 2026 | courier and parcel delivery companies | 45.1K | 8.9% | 3 | | Feb 2026 | courier and parcel delivery companies | 45.1K | 9.3% | 2 | | Mar 2026 | courier and parcel delivery companies | 53.3K | 10.2% | 2 | | Apr 2026 | courier and parcel delivery companies | 50.3K | 10% | 3 | | May 2026 | courier and parcel delivery companies | 45.2K | 10.4% | 2 | | Jun 2026 | courier and parcel delivery companies | 50.4K | 9.8% | 4 | | Jul 2026 | courier and parcel delivery companies | 48.8K | 10.8% | 3 | | Aug 2026 | courier and parcel delivery companies | 48.9K | 9.8% | 3 | | Sep 2026 | courier and parcel delivery companies | — | — | — | ## How is DHL measured? Brandwave collects information about searches that people make online using DHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Auckland DHL” - “DHL” - “DHL Auckland” - “dhl com” - “DHL courier Auckland” - “dhl couriers” - “DHL couriers NZ” - “dhl ecom” - “DHL Express” - “DHL Express Auckland Airport” - “dhl express pick up” - “dhl freight” - “DHL Hamilton NZ” - “dhl logistics” - “DHL Lower Hutt” - “DHL Manukau” - “dhl near me” - “DHL New Zealand” - “DHL NZ” - “dhl online” - “dhl shipping” - “dhl supply chain” - “DHL Tauranga” - “DHL Timaru” - “dhl tracking” - “DHL Whangarei” - “my dhl” ## Which freight and logistics companies compete with DHL? - [Mainfreight](/demand/nz/brands/mainfreight): Head-to-head: /demand/nz/compare/dhl-vs-mainfreight - [FedEx](/demand/nz/brands/fedex): Head-to-head: /demand/nz/compare/dhl-vs-fedex - [Fliway](/demand/nz/brands/fliway): Head-to-head: /demand/nz/compare/dhl-vs-fliway - [Toll](/demand/nz/brands/toll): Head-to-head: /demand/nz/compare/dhl-vs-toll - [Big Chill](/demand/nz/brands/big-chill): Head-to-head: /demand/nz/compare/big-chill-vs-dhl ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DHL: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dhl This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dhl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.