--- title: "DEVON: search popularity in New Zealand" description: "A New Zealand outdoor furniture brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/devon-outdoor-furniture" publisher: "Brandwave" --- # DEVON: search popularity in New Zealand A New Zealand outdoor furniture brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DEVON - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among outdoor furniture brands**: 0.07% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor furniture brands | 7 | 0.07% | 580 | - [Outdoor furniture brands](/demand/nz/categories/nz-outdoor-furniture-brands) ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DEVON was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DEVON is the most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DEVON | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Design Warehouse | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Outside Space | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Freedom Furniture | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Danske Møbler | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tested | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Bunnings | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sunbrella | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Mitre 10 | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nardi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy in New Zealand?": 1. Design Warehouse, 2. Trade Tested, 3. DEVON, 4. Danske Møbler, 5. Freedom Furniture, 6. Bunnings, 7. Mitre 10 - Asked ChatGPT "What are the best outdoor furniture brands in New Zealand?": 1. DEVON, 2. Outside Space, 3. Danske Møbler, 4. Freedom Furniture - Asked ChatGPT "What's the best outdoor furniture brand in New Zealand for a backyard?": 1. Outside Space, 2. DEVON, 3. Design Warehouse, 4. Trade Tested, 5. Sunbrella - Searched Google, AI Overview "patio furniture nz": 1. Freedom Furniture, 2. Design Warehouse, 3. Danske Møbler, 4. Outside Space Not named in any answer: Keter and Nardi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for DEVON changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DEVON in New Zealand fell from 640 to 580. - Across the 12 months ending September 2026, DEVON’s share of searches among outdoor furniture brands in New Zealand held steady at 0.07%. ## How did search popularity change for New Zealand outdoor furniture brands in September 2026? - In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches. - Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026. - Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026. - Estimated monthly branded searches for Outside Space in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. - Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026. - Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor furniture brands | 640 | 0.07% | 7 | | Nov 2025 | Outdoor furniture brands | 1.1K | 0.09% | 7 | | Dec 2025 | Outdoor furniture brands | 800 | 0.07% | 7 | | Jan 2026 | Outdoor furniture brands | 800 | 0.08% | 7 | | Feb 2026 | Outdoor furniture brands | 420 | 0.05% | 7 | | Mar 2026 | Outdoor furniture brands | 380 | 0.05% | 7 | | Apr 2026 | Outdoor furniture brands | 310 | 0.04% | 7 | | May 2026 | Outdoor furniture brands | 350 | 0.04% | 7 | | Jun 2026 | Outdoor furniture brands | 260 | 0.04% | 7 | | Jul 2026 | Outdoor furniture brands | 250 | 0.03% | 7 | | Aug 2026 | Outdoor furniture brands | 380 | 0.05% | 7 | | Sep 2026 | Outdoor furniture brands | 580 | 0.07% | 7 | ## How are DEVON’s branded searches counted? Brandwave collects information about searches that people make online using DEVON’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “devon furniture” - “devon outdoor furniture” ## Which outdoor furniture brands compete with DEVON? - [Bunnings](/demand/nz/brands/bunnings) - [Mitre 10](/demand/nz/brands/mitre-10) - [Trade Tested](/demand/nz/brands/trade-tested) - [Freedom Furniture](/demand/nz/brands/freedom-furniture): Head-to-head: /demand/nz/compare/devon-outdoor-furniture-vs-freedom-furniture - [Design Warehouse](/demand/nz/brands/design-warehouse): Head-to-head: /demand/nz/compare/design-warehouse-vs-devon-outdoor-furniture - [Keter](/demand/nz/brands/keter): Head-to-head: /demand/nz/compare/devon-outdoor-furniture-vs-keter - [Outside Space](/demand/nz/brands/outside-space): Head-to-head: /demand/nz/compare/devon-outdoor-furniture-vs-outside-space - [Sunbrella](/demand/nz/brands/sunbrella): Head-to-head: /demand/nz/compare/devon-outdoor-furniture-vs-sunbrella - [Nardi](/demand/nz/brands/nardi) - [Danske Møbler](/demand/nz/brands/danske-m-bler) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DEVON: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/devon-outdoor-furniture This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/devon-outdoor-furniture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.