---
title: "Designer Wardrobe: search popularity and Share of Search in New Zealand"
description: "Designer Wardrobe is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/designer-wardrobe"
publisher: "Brandwave"
---

# Designer Wardrobe: search popularity and Share of Search in New Zealand

Designer Wardrobe is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Designer Wardrobe
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among resale fashion platforms**: 57.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Resale fashion platforms | 1 | 57.8% | 62K |

- [Resale fashion platforms](/demand/nz/categories/nz-resale-fashion-platforms)

## How has branded search demand for Designer Wardrobe changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Designer Wardrobe in New Zealand held steady at 62K.
- Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand decreased from 68.5% to 57.8%.
- Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 68.5% in October 2025 and was lowest at 56.4% in June 2026.

## How did search popularity change for New Zealand resale fashion platforms in August 2026?

- In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.
- In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
- Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
- Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.
- Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Resale fashion platforms | 62K | 68.5% | 1 |
| Nov 2025 | Resale fashion platforms | 59.8K | 67.3% | 1 |
| Dec 2025 | Resale fashion platforms | 50.7K | 67% | 1 |
| Jan 2026 | Resale fashion platforms | 61.9K | 63.1% | 1 |
| Feb 2026 | Resale fashion platforms | 52.9K | 61.2% | 1 |
| Mar 2026 | Resale fashion platforms | 61.9K | 60.6% | 1 |
| Apr 2026 | Resale fashion platforms | 62K | 63.1% | 1 |
| May 2026 | Resale fashion platforms | 64.7K | 60.9% | 1 |
| Jun 2026 | Resale fashion platforms | 62K | 56.4% | 1 |
| Jul 2026 | Resale fashion platforms | 53K | 56.4% | 1 |
| Aug 2026 | Resale fashion platforms | 62K | 57.8% | 1 |
| Sep 2026 | Resale fashion platforms | — | — | — |

## How is Designer Wardrobe measured?

Brandwave collects information about searches that people make online using Designer Wardrobe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “designer wardrobe”
- “designer wardrobe near me”
- “designer wardrobe new zealand”
- “designer wardrobe nz”
- “designer wardrobe online”
- “designerwardrobe”
- “designerwardrobe co nz”
- “designerwardrobe nz”
- “my designer wardrobe”
- “the designer wardrobe”

## Which resale fashion platforms compete with Designer Wardrobe?

- [Depop](/demand/nz/brands/depop): Head-to-head: /demand/nz/compare/depop-vs-designer-wardrobe
- [Vinted](/demand/nz/brands/vinted): Head-to-head: /demand/nz/compare/designer-wardrobe-vs-vinted
- [The RealReal](/demand/nz/brands/the-realreal): Head-to-head: /demand/nz/compare/designer-wardrobe-vs-the-realreal
- [Vestiaire Collective](/demand/nz/brands/vestiaire-collective): Head-to-head: /demand/nz/compare/designer-wardrobe-vs-vestiaire-collective

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Designer Wardrobe: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/designer-wardrobe

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/designer-wardrobe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.