---
title: "Descript: search popularity and Share of Search in New Zealand"
description: "Descript is an online video editing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/descript"
publisher: "Brandwave"
---

# Descript: search popularity and Share of Search in New Zealand

Descript is an online video editing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Descript
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among video editing software**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video editing software | 5 | 2.9% | 1.4K |

- [Video editing software](/demand/nz/categories/nz-video-editing-software)

## How has branded search demand for Descript changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Descript in New Zealand fell from 1.8K to 1.4K.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand decreased from 3.8% to 2.9%.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand peaked at 4% in March 2026 and was lowest at 2.8% in June 2026.
- Across the 11 months ending August 2026, Descript fell from 4th to 5th among video editing software in New Zealand.

## How did search popularity change for New Zealand video editing software in August 2026?

- In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
- In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%.
- In August 2026, DaVinci Resolve lost estimated Share of Search among video editing software in New Zealand, from 21.1% to 18.1%.
- Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026.
- Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video editing software | 1.8K | 3.8% | 4 |
| Nov 2025 | Video editing software | 1.8K | 3.9% | 4 |
| Dec 2025 | Video editing software | 1.1K | 2.9% | 5 |
| Jan 2026 | Video editing software | 1.5K | 3.5% | 4 |
| Feb 2026 | Video editing software | 1.5K | 3.5% | 4 |
| Mar 2026 | Video editing software | 2.1K | 4% | 4 |
| Apr 2026 | Video editing software | 1.8K | 4% | 4 |
| May 2026 | Video editing software | 1.8K | 3.3% | 5 |
| Jun 2026 | Video editing software | 1.5K | 2.8% | 5 |
| Jul 2026 | Video editing software | 1.4K | 3.2% | 4 |
| Aug 2026 | Video editing software | 1.4K | 2.9% | 5 |
| Sep 2026 | Video editing software | — | — | — |

## How is Descript measured?

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “descript”
- “descript ai”
- “descript app”
- “descript com”
- “descript editing”
- “descript online”
- “descript pricing”
- “descript video editor”

## Which video editing software compete with Descript?

- [CapCut](/demand/nz/brands/capcut): Head-to-head: /demand/nz/compare/capcut-vs-descript
- [DaVinci Resolve](/demand/nz/brands/davinci-resolve): Head-to-head: /demand/nz/compare/davinci-resolve-vs-descript
- [Adobe Premiere Pro](/demand/nz/brands/adobe-premiere-pro): Head-to-head: /demand/nz/compare/adobe-premiere-pro-vs-descript
- [iMovie](/demand/nz/brands/imovie): Head-to-head: /demand/nz/compare/descript-vs-imovie
- [Final Cut Pro](/demand/nz/brands/final-cut-pro): Head-to-head: /demand/nz/compare/descript-vs-final-cut-pro

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Descript: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/descript

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/descript. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.