--- title: "Dermal Therapy: search popularity in New Zealand" description: "Dermal Therapy makes lip, hand and foot care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dermal-therapy" publisher: "Brandwave" --- # Dermal Therapy: search popularity in New Zealand Dermal Therapy makes lip, hand and foot care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dermal Therapy - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among lip care brands**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lip care brands | 6 | 8% | 720 | - [Lip care brands](/demand/nz/categories/nz-lip-care-brands) ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dermal Therapy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dermal Therapy is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lanolips | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dermal Therapy | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Lucas Papaw | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy in New Zealand?": 1. Dermal Therapy - Asked ChatGPT "What are the best lip care brands in New Zealand?": 1. Lanolips, 2. Dermal Therapy - Asked ChatGPT "What's the best lip care brand in New Zealand for dry lips?": 1. Dermal Therapy, 2. Lanolips - Searched Google, AI Overview "best lip balm": 1. Lanolips, 2. Burt's Bees - Searched Google, AI Overview "moisturising lip balm": 1. Dermal Therapy, 2. Burt's Bees, 3. Blistex Not named in any answer: Lucas Papaw, ChapStick and Carmex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Dermal Therapy changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dermal Therapy in New Zealand rose from 590 to 720. - Across the 12 months ending September 2026, Dermal Therapy’s share of searches among lip care brands in New Zealand peaked at 9.9% in February 2026 and was lowest at 6.4% in December 2025. ## How did search popularity change for New Zealand lip care brands in September 2026? - In September 2026, Lanolips gained share of searches among lip care brands in New Zealand, from 12% to 16.6%. - In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%. - In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%. - In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%. - In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%. - Estimated monthly branded searches for Blistex in New Zealand rose 39.4% over 12 measured months, from 1.3K to 1.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lip care brands | 590 | 7.8% | 6 | | Nov 2025 | Lip care brands | 590 | 6.9% | 6 | | Dec 2025 | Lip care brands | 590 | 6.4% | 6 | | Jan 2026 | Lip care brands | 590 | 8.8% | 6 | | Feb 2026 | Lip care brands | 590 | 9.9% | 5 | | Mar 2026 | Lip care brands | 590 | 8.4% | 6 | | Apr 2026 | Lip care brands | 720 | 9.8% | 6 | | May 2026 | Lip care brands | 720 | 8.1% | 6 | | Jun 2026 | Lip care brands | 720 | 8.2% | 6 | | Jul 2026 | Lip care brands | 720 | 7.1% | 6 | | Aug 2026 | Lip care brands | 720 | 6.9% | 6 | | Sep 2026 | Lip care brands | 720 | 8% | 6 | ## How are Dermal Therapy’s branded searches counted? Brandwave collects information about searches that people make online using Dermal Therapy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dermal therapy” ## Which lip care brands compete with Dermal Therapy? - [Lucas Papaw](/demand/nz/brands/lucas-papaw) - [Burt's Bees](/demand/nz/brands/burts-bees): Head-to-head: /demand/nz/compare/burts-bees-vs-dermal-therapy - [Blistex](/demand/nz/brands/blistex): Head-to-head: /demand/nz/compare/blistex-vs-dermal-therapy - [Lanolips](/demand/nz/brands/lanolips): Head-to-head: /demand/nz/compare/dermal-therapy-vs-lanolips - [ChapStick](/demand/nz/brands/chapstick): Head-to-head: /demand/nz/compare/chapstick-vs-dermal-therapy - [Carmex](/demand/nz/brands/carmex): Head-to-head: /demand/nz/compare/carmex-vs-dermal-therapy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dermal Therapy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/dermal-therapy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dermal-therapy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.