---
title: "Deputy: search popularity and Share of Search in New Zealand"
description: "Employee scheduling, timesheet, and workforce management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/deputy"
publisher: "Brandwave"
---

# Deputy: search popularity and Share of Search in New Zealand

Employee scheduling, timesheet, and workforce management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deputy
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among payroll and rostering software**: 0.31%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| payroll and rostering software | 9 | 0.31% | 220 |

- [New Zealand payroll and rostering software](/demand/nz/categories/nz-payroll-and-rostering-software)

## How has branded search demand for Deputy changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Deputy in New Zealand fell from 460 to 220.
- Across the 11 months ending August 2026, Deputy fell from 7th to 9th among payroll and rostering software in New Zealand.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

- In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.
- In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.
- In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.
- In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.
- In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.
- In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | payroll and rostering software | 460 | 0.57% | 7 |
| Nov 2025 | payroll and rostering software | 310 | 0.37% | 9 |
| Dec 2025 | payroll and rostering software | 220 | 0.29% | 9 |
| Jan 2026 | payroll and rostering software | 320 | 0.47% | 7 |
| Feb 2026 | payroll and rostering software | 330 | 0.48% | 7 |
| Mar 2026 | payroll and rostering software | 520 | 0.65% | 7 |
| Apr 2026 | payroll and rostering software | 310 | 0.44% | 8 |
| May 2026 | payroll and rostering software | 290 | 0.41% | 7 |
| Jun 2026 | payroll and rostering software | 310 | 0.39% | 7 |
| Jul 2026 | payroll and rostering software | 220 | 0.31% | 8 |
| Aug 2026 | payroll and rostering software | 220 | 0.31% | 9 |
| Sep 2026 | payroll and rostering software | — | — | — |

## How is Deputy measured?

Brandwave collects information about searches that people make online using Deputy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deputy app”
- “deputy nz”
- “deputy payroll”
- “deputy pricing”
- “deputy roster”
- “deputy rostering”
- “deputy rostering app”
- “deputy scheduling”
- “deputy software”

## Which payroll and rostering software compete with Deputy?

- [PayHero](/demand/nz/brands/payhero)
- [iPayroll](/demand/nz/brands/ipayroll)
- [Employment Hero](/demand/nz/brands/employment-hero)
- [Smartly](/demand/nz/brands/smartly)
- [PaySauce](/demand/nz/brands/paysauce): Head-to-head: /demand/nz/compare/deputy-vs-paysauce
- [Thankyou Payroll](/demand/nz/brands/thankyou-payroll): Head-to-head: /demand/nz/compare/deputy-vs-thankyou-payroll
- [IMS Payroll](/demand/nz/brands/ims-payroll): Head-to-head: /demand/nz/compare/deputy-vs-ims-payroll
- [Ace Payroll](/demand/nz/brands/ace-payroll): Head-to-head: /demand/nz/compare/ace-payroll-vs-deputy
- [Tanda](/demand/nz/brands/tanda): Head-to-head: /demand/nz/compare/deputy-vs-tanda

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deputy: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/deputy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/deputy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.