---
title: "Depend: search popularity and Share of Search in New Zealand"
description: "Depend makes incontinence products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/depend"
publisher: "Brandwave"
---

# Depend: search popularity and Share of Search in New Zealand

Depend makes incontinence products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Depend
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among incontinence brands**: 0.24%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Incontinence brands | 4 | 0.24% | 10 |

- [Incontinence brands](/demand/nz/categories/nz-incontinence-brands)

## How has branded search demand for Depend changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Depend in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Depend’s estimated Share of Search among incontinence brands in New Zealand held steady, from 0.34% to 0.24%.

## How did search popularity change for New Zealand incontinence brands in August 2026?

- In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.
- In August 2026, Confitex gained estimated Share of Search among incontinence brands in New Zealand, from 6.7% to 7.7%.
- In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Incontinence brands | 10 | 0.34% | 4 |
| Nov 2025 | Incontinence brands | 10 | 0.35% | 4 |
| Dec 2025 | Incontinence brands | 10 | 0.45% | 4 |
| Jan 2026 | Incontinence brands | 10 | 0.38% | 4 |
| Feb 2026 | Incontinence brands | 10 | 0.37% | 4 |
| Mar 2026 | Incontinence brands | 10 | 0.29% | 4 |
| Apr 2026 | Incontinence brands | 10 | 0.3% | 4 |
| May 2026 | Incontinence brands | 10 | 0.29% | 4 |
| Jun 2026 | Incontinence brands | 10 | 0.28% | 4 |
| Jul 2026 | Incontinence brands | 10 | 0.27% | 4 |
| Aug 2026 | Incontinence brands | 10 | 0.24% | 4 |
| Sep 2026 | Incontinence brands | — | — | — |

## How is Depend measured?

Brandwave collects information about searches that people make online using Depend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “depend pads”

## Which incontinence brands compete with Depend?

- [TENA](/demand/nz/brands/tena): Head-to-head: /demand/nz/compare/depend-vs-tena
- [Poise](/demand/nz/brands/poise): Head-to-head: /demand/nz/compare/depend-vs-poise
- [Confitex](/demand/nz/brands/confitex): Head-to-head: /demand/nz/compare/confitex-vs-depend

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Depend: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/depend

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/depend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.