---
title: "Dentons: search popularity and Share of Search in New Zealand"
description: "An international law firm whose New Zealand practice, formerly Kensington Swan, has offices in Auckland, Wellington, and Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dentons"
publisher: "Brandwave"
---

# Dentons: search popularity and Share of Search in New Zealand

An international law firm whose New Zealand practice, formerly Kensington Swan, has offices in Auckland, Wellington, and Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dentons
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among large commercial law firms**: 8.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| large commercial law firms | 7 | 8.7% | 2K |

- [New Zealand large commercial law firms](/demand/nz/categories/nz-large-commercial-law-firms)

## How has branded search demand for Dentons changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dentons in New Zealand fell from 2.5K to 2K.
- Across the 11 months ending August 2026, Dentons’ estimated Share of Search among large commercial law firms in New Zealand decreased from 11.2% to 8.7%.
- Across the 11 months ending August 2026, Dentons’ estimated Share of Search among large commercial law firms in New Zealand peaked at 11.2% in October 2025 and was lowest at 7.8% in July 2026.

## How did search popularity change for New Zealand large commercial law firms in August 2026?

- In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%.
- In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%.
- In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%.
- In August 2026, Dentons gained estimated Share of Search among large commercial law firms in New Zealand, from 7.8% to 8.7%.
- In August 2026, Simpson Grierson lost estimated Share of Search among large commercial law firms in New Zealand, from 16.3% to 14.9%.
- In August 2026, Bell Gully lost estimated Share of Search among large commercial law firms in New Zealand, from 14.3% to 13%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | large commercial law firms | 2.5K | 11.2% | 7 |
| Nov 2025 | large commercial law firms | 2.4K | 10.3% | 7 |
| Dec 2025 | large commercial law firms | 1.8K | 10.1% | 7 |
| Jan 2026 | large commercial law firms | 1.6K | 9% | 7 |
| Feb 2026 | large commercial law firms | 2.6K | 10.3% | 7 |
| Mar 2026 | large commercial law firms | 4.5K | 9.9% | 7 |
| Apr 2026 | large commercial law firms | 2.3K | 9.8% | 7 |
| May 2026 | large commercial law firms | 2.6K | 10.5% | 7 |
| Jun 2026 | large commercial law firms | 2.3K | 10.2% | 7 |
| Jul 2026 | large commercial law firms | 1.7K | 7.8% | 7 |
| Aug 2026 | large commercial law firms | 2K | 8.7% | 7 |
| Sep 2026 | large commercial law firms | — | — | — |

## How is Dentons measured?

Brandwave collects information about searches that people make online using Dentons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Dentons”
- “dentons auckland”
- “dentons christchurch”
- “dentons kensington swan”
- “dentons law”
- “dentons law firm”
- “dentons lawyers”
- “dentons new zealand”
- “dentons nz”
- “dentons wellington”
- “Kensington Swan”

## Which large commercial law firms compete with Dentons?

- [Russell McVeagh](/demand/nz/brands/russell-mcveagh)
- [Buddle Findlay](/demand/nz/brands/buddle-findlay)
- [Chapman Tripp](/demand/nz/brands/chapman-tripp): Head-to-head: /demand/nz/compare/chapman-tripp-vs-dentons
- [Simpson Grierson](/demand/nz/brands/simpson-grierson): Head-to-head: /demand/nz/compare/dentons-vs-simpson-grierson
- [Bell Gully](/demand/nz/brands/bell-gully): Head-to-head: /demand/nz/compare/bell-gully-vs-dentons
- [MinterEllisonRuddWatts](/demand/nz/brands/minterellisonruddwatts): Head-to-head: /demand/nz/compare/dentons-vs-minterellisonruddwatts
- [DLA Piper](/demand/nz/brands/dla-piper): Head-to-head: /demand/nz/compare/dentons-vs-dla-piper

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dentons: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dentons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dentons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.