--- title: "Denon: search popularity in New Zealand" description: "Denon is an audio brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/denon" publisher: "Brandwave" --- # Denon: search popularity in New Zealand Denon is an audio brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Denon - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among home cinema brands**: 0.28% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home cinema brands | 7 | 0.28% | 210 | | Surround sound system brands | 7 | 0.69% | 210 | | AV receiver brands | 3 | 22.3% | 210 | - [Home cinema brands](/demand/nz/categories/nz-home-cinema-brands) - [Surround sound system brands](/demand/nz/categories/nz-surround-sound-system-brands) - [AV receiver brands](/demand/nz/categories/nz-av-receiver-brands) ## Top home cinema brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Denon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Denon is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sonos | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Denon | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | JBL | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Yamaha | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | LG | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home cinema brands - Asked ChatGPT "Which home cinema brand should I buy in New Zealand?": 1. Samsung, 2. Sony, 3. Sonos, 4. JBL, 5. LG, 6. Yamaha, 7. Denon - Asked ChatGPT "What are the best home cinema brands in New Zealand?": 1. Denon, 2. Yamaha, 3. Sonos, 4. Samsung, 5. Sony - Asked ChatGPT "What's the best home cinema brand in New Zealand for a better movie setup?": 1. Sonos, 2. Sony, 3. Denon, 4. JBL - Searched Google, AI Overview "home theatre system nz": 1. Sony - Searched Google, AI Overview "surround sound brands": 1. Samsung, 2. Sony, 3. Sonos, 4. JBL, 5. LG, 6. Yamaha Not named in any answer: Bose. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Denon changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Denon in New Zealand held steady at 210. - Across the 12 months ending September 2026, Denon’s share of searches among home cinema brands in New Zealand held steady, from 0.32% to 0.28%. - Across the 12 months ending September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand. - Across the 12 months ending September 2026, Denon’s share of searches among AV receiver brands in New Zealand increased from 21.2% to 22.3%. - Across the 12 months ending September 2026, Denon’s share of searches among AV receiver brands in New Zealand peaked at 29.5% in March 2026 and was lowest at 20.8% in August 2026. ## How did search popularity change for New Zealand home cinema brands in September 2026? - In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%. - In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%. - In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%. - Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026. ## How did search popularity change for New Zealand surround sound system brands in September 2026? - In September 2026, Sony gained share of searches among surround sound system brands in New Zealand, from 51.2% to 56.5%. - In September 2026, Bose lost share of searches among surround sound system brands in New Zealand, from 23.7% to 20%. - In September 2026, Sonos lost share of searches among surround sound system brands in New Zealand, from 20.7% to 19.7%. - In September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand. - In September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand. ## How did search popularity change for New Zealand AV receiver brands in September 2026? - In September 2026, Onkyo gained share of searches among AV receiver brands in New Zealand, from 23.8% to 27.7%. - In September 2026, Denon gained share of searches among AV receiver brands in New Zealand, from 20.8% to 22.3%. - In September 2026, Yamaha gained share of searches among AV receiver brands in New Zealand, from 13.9% to 14.9%. - In September 2026, Marantz lost share of searches among AV receiver brands in New Zealand, from 36.6% to 30.9%. - In September 2026, Sony lost share of searches among AV receiver brands in New Zealand, from 5% to 4.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home cinema brands | 210 | 0.32% | 7 | | Nov 2025 | Home cinema brands | 260 | 0.28% | 7 | | Dec 2025 | Home cinema brands | 260 | 0.24% | 7 | | Jan 2026 | Home cinema brands | 260 | 0.4% | 7 | | Feb 2026 | Home cinema brands | 170 | 0.33% | 7 | | Mar 2026 | Home cinema brands | 260 | 0.45% | 7 | | Apr 2026 | Home cinema brands | 260 | 0.41% | 7 | | May 2026 | Home cinema brands | 260 | 0.4% | 7 | | Jun 2026 | Home cinema brands | 210 | 0.32% | 7 | | Jul 2026 | Home cinema brands | 260 | 0.4% | 7 | | Aug 2026 | Home cinema brands | 210 | 0.3% | 7 | | Sep 2026 | Home cinema brands | 210 | 0.28% | 7 | | Oct 2025 | Surround sound system brands | 210 | 0.75% | 6 | | Nov 2025 | Surround sound system brands | 260 | 0.67% | 6 | | Dec 2025 | Surround sound system brands | 260 | 0.7% | 6 | | Jan 2026 | Surround sound system brands | 260 | 0.98% | 6 | | Feb 2026 | Surround sound system brands | 170 | 0.76% | 7 | | Mar 2026 | Surround sound system brands | 260 | 1% | 6 | | Apr 2026 | Surround sound system brands | 260 | 0.99% | 6 | | May 2026 | Surround sound system brands | 260 | 0.93% | 6 | | Jun 2026 | Surround sound system brands | 210 | 0.75% | 6 | | Jul 2026 | Surround sound system brands | 260 | 0.92% | 6 | | Aug 2026 | Surround sound system brands | 210 | 0.75% | 6 | | Sep 2026 | Surround sound system brands | 210 | 0.69% | 7 | | Oct 2025 | AV receiver brands | 210 | 21.2% | 3 | | Nov 2025 | AV receiver brands | 260 | 25.7% | 2 | | Dec 2025 | AV receiver brands | 260 | 23.4% | 2 | | Jan 2026 | AV receiver brands | 260 | 22% | 3 | | Feb 2026 | AV receiver brands | 170 | 22.1% | 3 | | Mar 2026 | AV receiver brands | 260 | 29.5% | 2 | | Apr 2026 | AV receiver brands | 260 | 28% | 1 | | May 2026 | AV receiver brands | 260 | 26.8% | 1 | | Jun 2026 | AV receiver brands | 210 | 23.3% | 3 | | Jul 2026 | AV receiver brands | 260 | 24.1% | 2 | | Aug 2026 | AV receiver brands | 210 | 20.8% | 3 | | Sep 2026 | AV receiver brands | 210 | 22.3% | 3 | ## How are Denon’s branded searches counted? Brandwave collects information about searches that people make online using Denon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “denon” ## Which home cinema brands compete with Denon? - [JBL](/demand/nz/brands/jbl) - [Sony](/demand/nz/brands/sony) - [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/bose-vs-denon - [Sonos](/demand/nz/brands/sonos): Head-to-head: /demand/nz/compare/denon-vs-sonos - [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/denon-vs-samsung - [LG](/demand/nz/brands/lg): Head-to-head: /demand/nz/compare/denon-vs-lg - [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/denon-vs-yamaha ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Denon: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/denon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/denon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.