--- title: "Denby: search popularity in New Zealand" description: "Denby is a dinnerware maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/denby" publisher: "Brandwave" --- # Denby: search popularity in New Zealand Denby is a dinnerware maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Denby - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dinnerware and tableware brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dinnerware and tableware brands | 8 | 1.4% | 210 | | Dinner set brands | 5 | 6.8% | 210 | - [Dinnerware and tableware brands](/demand/nz/categories/nz-dinnerware-brands) - [Dinner set brands](/demand/nz/categories/nz-dinner-set-brands) ## Top dinnerware and tableware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Denby is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxwell & Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Denby | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Corelle | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wedgwood | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Royal Doulton | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Le Creuset | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Robert Gordon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Temuka Pottery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware and tableware brands - Asked ChatGPT "Which dinnerware brand should I buy in New Zealand?": 1. Maxwell & Williams, 2. Denby, 3. Robert Gordon - Asked ChatGPT "What are the best dinnerware brands in New Zealand?": 1. Denby, 2. Corelle, 3. Maxwell & Williams, 4. Wedgwood, 5. Le Creuset - Asked ChatGPT "What's the best dinnerware brand in New Zealand for a dining table?": 1. Royal Doulton, 2. Wedgwood, 3. Denby, 4. Maxwell & Williams, 5. Corelle - Searched Google, AI Overview "best dinnerware brand": named none of the brands we track - Searched Google, AI Overview "dinner set brands": 1. Corelle, 2. Maxwell & Williams, 3. Royal Doulton, 4. Wedgwood, 5. Le Creuset, 6. Denby Not named in any answer: Temuka Pottery and Ecology. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Denby changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Denby in New Zealand rose from 170 to 210. - Across the 12 months ending September 2026, Denby’s share of searches among dinnerware and tableware brands in New Zealand peaked at 2.4% in June 2026 and was lowest at 0.81% in November 2025. - Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand increased from 5.5% to 6.8%. - Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand peaked at 10.8% in June 2026 and was lowest at 4.6% in November 2025. ## How did search popularity change for New Zealand dinnerware and tableware brands in September 2026? - In September 2026, Temuka Pottery overtook Corelle to rank 2nd among dinnerware and tableware brands in New Zealand, with 11.6% of the searches. - In September 2026, Royal Doulton overtook Robert Gordon to rank 4th among dinnerware and tableware brands in New Zealand, with 7% of the searches. - In September 2026, Le Creuset lost share of searches among dinnerware and tableware brands in New Zealand, from 54.8% to 53.7%. - In September 2026, Maxwell & Williams lost share of searches among dinnerware and tableware brands in New Zealand, from 5.4% to 4.4%. - In September 2026, Corelle lost share of searches among dinnerware and tableware brands in New Zealand, from 10.6% to 10%. - In September 2026, Wedgwood rose from 7th to 6th among dinnerware and tableware brands in New Zealand. ## How did search popularity change for New Zealand dinner set brands in September 2026? - In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%. - In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%. - In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%. - In September 2026, Corelle lost share of searches among dinner set brands in New Zealand, from 21.5% to 19.7%. - In September 2026, Ecology lost share of searches among dinner set brands in New Zealand, from 3.5% to 2.9%. - In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dinnerware and tableware brands | 170 | 1.3% | 8 | | Nov 2025 | Dinnerware and tableware brands | 140 | 0.81% | 9 | | Dec 2025 | Dinnerware and tableware brands | 170 | 0.84% | 9 | | Jan 2026 | Dinnerware and tableware brands | 170 | 1% | 9 | | Feb 2026 | Dinnerware and tableware brands | 140 | 1.1% | 8 | | Mar 2026 | Dinnerware and tableware brands | 260 | 1.7% | 8 | | Apr 2026 | Dinnerware and tableware brands | 320 | 2.2% | 8 | | May 2026 | Dinnerware and tableware brands | 170 | 1.1% | 9 | | Jun 2026 | Dinnerware and tableware brands | 390 | 2.4% | 8 | | Jul 2026 | Dinnerware and tableware brands | 210 | 1.3% | 8 | | Aug 2026 | Dinnerware and tableware brands | 170 | 1.1% | 8 | | Sep 2026 | Dinnerware and tableware brands | 210 | 1.4% | 8 | | Oct 2025 | Dinner set brands | 170 | 5.5% | 5 | | Nov 2025 | Dinner set brands | 140 | 4.6% | 5 | | Dec 2025 | Dinner set brands | 170 | 4.8% | 5 | | Jan 2026 | Dinner set brands | 170 | 4.9% | 5 | | Feb 2026 | Dinner set brands | 140 | 5.5% | 5 | | Mar 2026 | Dinner set brands | 260 | 9.1% | 5 | | Apr 2026 | Dinner set brands | 320 | 9.7% | 5 | | May 2026 | Dinner set brands | 170 | 5% | 5 | | Jun 2026 | Dinner set brands | 390 | 10.8% | 5 | | Jul 2026 | Dinner set brands | 210 | 6.1% | 5 | | Aug 2026 | Dinner set brands | 170 | 5.4% | 5 | | Sep 2026 | Dinner set brands | 210 | 6.8% | 5 | ## How are Denby’s branded searches counted? Brandwave collects information about searches that people make online using Denby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “denby” ## Which dinnerware and tableware brands compete with Denby? - [Le Creuset](/demand/nz/brands/le-creuset) - [Temuka Pottery](/demand/nz/brands/temuka-pottery) - [Corelle](/demand/nz/brands/corelle) - [Royal Doulton](/demand/nz/brands/royal-doulton): Head-to-head: /demand/nz/compare/denby-vs-royal-doulton - [Robert Gordon](/demand/nz/brands/robert-gordon): Head-to-head: /demand/nz/compare/denby-vs-robert-gordon - [Wedgwood](/demand/nz/brands/wedgwood): Head-to-head: /demand/nz/compare/denby-vs-wedgwood - [Maxwell & Williams](/demand/nz/brands/maxwell-williams): Head-to-head: /demand/nz/compare/denby-vs-maxwell-williams - [Ecology](/demand/nz/brands/ecology): Head-to-head: /demand/nz/compare/denby-vs-ecology ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Denby: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/denby This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/denby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.