---
title: "Dempsey & Forrest: search popularity and Share of Search in New Zealand"
description: "Dempsey & Forrest provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dempsey-forrest"
publisher: "Brandwave"
---

# Dempsey & Forrest: search popularity and Share of Search in New Zealand

Dempsey & Forrest provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dempsey & Forrest
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whanganui funeral directors**: 25.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whanganui funeral directors | 2 | 25.2% | 340 |

- [Whanganui funeral directors](/demand/nz/locations/whanganui/funeral-directors)

## How has branded search demand for Dempsey & Forrest changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dempsey & Forrest in New Zealand rose from 1.5K to 2.5K.
- Across the 11 months ending August 2026, Dempsey & Forrest’s estimated Share of Search among whanganui funeral directors in New Zealand decreased from 40.7% to 25.2%.
- Across the 11 months ending August 2026, Dempsey & Forrest’s estimated Share of Search among whanganui funeral directors in New Zealand peaked at 40.7% in October 2025 and was lowest at 15.9% in January 2026.

## How did search popularity change for New Zealand whanganui funeral directors in August 2026?

- In August 2026, Dempsey & Forrest gained estimated Share of Search among whanganui funeral directors in New Zealand, from 18.4% to 25.2%.
- In August 2026, Cleveland Funeral Home lost estimated Share of Search among whanganui funeral directors in New Zealand, from 81.6% to 74.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whanganui funeral directors | 610 | 40.7% | 2 |
| Nov 2025 | Whanganui funeral directors | 280 | 27.7% | 2 |
| Dec 2025 | Whanganui funeral directors | 310 | 29.2% | 2 |
| Jan 2026 | Whanganui funeral directors | 170 | 15.9% | 2 |
| Feb 2026 | Whanganui funeral directors | 160 | 17.2% | 2 |
| Mar 2026 | Whanganui funeral directors | 410 | 28.1% | 2 |
| Apr 2026 | Whanganui funeral directors | 290 | 24.4% | 2 |
| May 2026 | Whanganui funeral directors | 340 | 27.6% | 2 |
| Jun 2026 | Whanganui funeral directors | 280 | 23.9% | 2 |
| Jul 2026 | Whanganui funeral directors | 230 | 18.4% | 2 |
| Aug 2026 | Whanganui funeral directors | 340 | 25.2% | 2 |
| Sep 2026 | Whanganui funeral directors | — | — | — |

## How is Dempsey & Forrest measured?

Brandwave collects information about searches that people make online using Dempsey & Forrest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dempsey & forrest”
- “dempsey and forrest”
- “dempsey and forrest funeral directors”
- “dempsey and forrest whanganui”
- “dempsey forrest”
- “dempseyandforrest”

## Which whanganui funeral directors compete with Dempsey & Forrest?

- [Cleveland Funeral Home](/demand/nz/brands/cleveland-funeral-home): Head-to-head: /demand/nz/compare/cleveland-funeral-home-vs-dempsey-forrest

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dempsey & Forrest: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dempsey-forrest

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dempsey-forrest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.