---
title: "Delisio: search popularity and Share of Search in New Zealand"
description: "A potato chip brand in Bluebird's New Zealand snack range. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/delisio"
publisher: "Brandwave"
---

# Delisio: search popularity and Share of Search in New Zealand

A potato chip brand in Bluebird's New Zealand snack range. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Delisio
- **Owned by**: PepsiCo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among potato chip brands**: 10.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| potato chip brands | 5 | 10.9% | 1.2K |

- [New Zealand potato chip brands](/demand/nz/categories/nz-potato-chip-brands)

## How has branded search demand for Delisio changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Delisio in New Zealand held steady at 1.2K.
- Across the 11 months ending August 2026, Delisio’s estimated Share of Search among potato chip brands in New Zealand decreased from 13.6% to 10.9%.
- Across the 11 months ending August 2026, Delisio’s estimated Share of Search among potato chip brands in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.8% in March 2026.
- Across the 11 months ending August 2026, Delisio fell from 4th to 5th among potato chip brands in New Zealand.

## How did search popularity change for New Zealand potato chip brands in August 2026?

- In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.
- In August 2026, Proper Crisps gained estimated Share of Search among potato chip brands in New Zealand, from 14% to 17%.
- In August 2026, Copper Kettle gained estimated Share of Search among potato chip brands in New Zealand, from 11.4% to 14.3%.
- In August 2026, Eta gained estimated Share of Search among potato chip brands in New Zealand, from 5.5% to 7.2%.
- In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | potato chip brands | 1.2K | 13.6% | 4 |
| Nov 2025 | potato chip brands | 1.1K | 14.7% | 3 |
| Dec 2025 | potato chip brands | 940 | 12.3% | 4 |
| Jan 2026 | potato chip brands | 940 | 12.8% | 4 |
| Feb 2026 | potato chip brands | 770 | 10.9% | 5 |
| Mar 2026 | potato chip brands | 990 | 10.8% | 5 |
| Apr 2026 | potato chip brands | 860 | 12.3% | 5 |
| May 2026 | potato chip brands | 860 | 10.9% | 5 |
| Jun 2026 | potato chip brands | 860 | 11.1% | 5 |
| Jul 2026 | potato chip brands | 1.3K | 11.2% | 5 |
| Aug 2026 | potato chip brands | 1.2K | 10.9% | 5 |
| Sep 2026 | potato chip brands | — | — | — |

## How is Delisio measured?

Brandwave collects information about searches that people make online using Delisio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “delisio”
- “delisio chips”
- “delisio potato chips”

## Which potato chip brands compete with Delisio?

- [Bluebird](/demand/nz/brands/bluebird): Head-to-head: /demand/nz/compare/bluebird-vs-delisio
- [Heartland](/demand/nz/brands/heartland-chips): Head-to-head: /demand/nz/compare/delisio-vs-heartland-chips
- [Proper Crisps](/demand/nz/brands/proper-crisps): Head-to-head: /demand/nz/compare/delisio-vs-proper-crisps
- [Copper Kettle](/demand/nz/brands/copper-kettle): Head-to-head: /demand/nz/compare/copper-kettle-vs-delisio
- [Eta](/demand/nz/brands/eta): Head-to-head: /demand/nz/compare/delisio-vs-eta

## Who owns Delisio?

Delisio is owned by PepsiCo. Brandwave also tracks Bluebird and Copper Kettle, owned by the same company, in New Zealand.

- [PepsiCo](/demand/nz/companies/pepsico): Owns 5 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Delisio?

Delisio is owned by PepsiCo. Brandwave also tracks Bluebird and Copper Kettle, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Delisio: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/delisio

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/delisio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.