---
title: "Del Mar: search popularity and Share of Search in New Zealand"
description: "Del Mar is a restaurant serving Oamaru and Waitaki, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/del-mar"
publisher: "Brandwave"
---

# Del Mar: search popularity and Share of Search in New Zealand

Del Mar is a restaurant serving Oamaru and Waitaki, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Del Mar
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among oamaru and waitaki restaurants**: 14.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oamaru and Waitaki restaurants | 3 | 14.9% | 1.7K |

- [Oamaru and Waitaki restaurants](/demand/nz/categories/nz-oamaru-restaurants)

## How has branded search demand for Del Mar changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Del Mar in New Zealand fell from 2.3K to 1.7K.
- Across the 11 months ending August 2026, Del Mar’s estimated Share of Search among oamaru and waitaki restaurants in New Zealand peaked at 15.4% in March 2026 and was lowest at 11.7% in December 2025.

## How did search popularity change for New Zealand oamaru and waitaki restaurants in August 2026?

- In August 2026, Scotts Brewing Co gained estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 26.3% to 31.7%.
- In August 2026, Del Mar gained estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 13% to 14.9%.
- In August 2026, Riverstone Kitchen lost estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 49.8% to 44.3%.
- In August 2026, Cucina lost estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 10.8% to 9.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oamaru and Waitaki restaurants | 2.3K | 14.7% | 3 |
| Nov 2025 | Oamaru and Waitaki restaurants | 2.6K | 14.1% | 3 |
| Dec 2025 | Oamaru and Waitaki restaurants | 2.6K | 11.7% | 3 |
| Jan 2026 | Oamaru and Waitaki restaurants | 3.3K | 14.1% | 3 |
| Feb 2026 | Oamaru and Waitaki restaurants | 3.1K | 14.5% | 3 |
| Mar 2026 | Oamaru and Waitaki restaurants | 2.6K | 15.4% | 3 |
| Apr 2026 | Oamaru and Waitaki restaurants | 2.3K | 13.1% | 3 |
| May 2026 | Oamaru and Waitaki restaurants | 2K | 13.6% | 3 |
| Jun 2026 | Oamaru and Waitaki restaurants | 1.3K | 11.9% | 3 |
| Jul 2026 | Oamaru and Waitaki restaurants | 1.6K | 13% | 3 |
| Aug 2026 | Oamaru and Waitaki restaurants | 1.7K | 14.9% | 3 |
| Sep 2026 | Oamaru and Waitaki restaurants | — | — | — |

## How is Del Mar measured?

Brandwave collects information about searches that people make online using Del Mar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “del mar oamaru”
- “del mar restaurant oamaru”
- “delmar oamaru”

## Which oamaru and waitaki restaurants compete with Del Mar?

- [Riverstone Kitchen](/demand/nz/brands/riverstone-kitchen): Head-to-head: /demand/nz/compare/del-mar-vs-riverstone-kitchen
- [Scotts Brewing Co](/demand/nz/brands/scotts-brewing-co): Head-to-head: /demand/nz/compare/del-mar-vs-scotts-brewing-co
- [Cucina](/demand/nz/brands/cucina): Head-to-head: /demand/nz/compare/cucina-vs-del-mar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Del Mar: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/del-mar

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/del-mar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.