---
title: "Deezer: search popularity and Share of Search in New Zealand"
description: "Deezer is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/deezer"
publisher: "Brandwave"
---

# Deezer: search popularity and Share of Search in New Zealand

Deezer is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deezer
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among music streaming services**: 0.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Music streaming services | 6 | 0.2% | 1.1K |

- [Music streaming services](/demand/nz/categories/nz-music-streaming-services)

## How has branded search demand for Deezer changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Deezer in New Zealand fell from 1.5K to 1.1K.
- Across the 11 months ending August 2026, Deezer rose from 7th to 6th among music streaming services in New Zealand.

## How did search popularity change for New Zealand music streaming services in August 2026?

- SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.
- Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.
- Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.
- Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.
- Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.
- Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Music streaming services | 1.5K | 0.31% | 7 |
| Nov 2025 | Music streaming services | 1.2K | 0.24% | 6 |
| Dec 2025 | Music streaming services | 1.2K | 0.28% | 7 |
| Jan 2026 | Music streaming services | 1.2K | 0.32% | 7 |
| Feb 2026 | Music streaming services | 1K | 0.21% | 7 |
| Mar 2026 | Music streaming services | 1.2K | 0.2% | 6 |
| Apr 2026 | Music streaming services | 1.2K | 0.27% | 7 |
| May 2026 | Music streaming services | 1.2K | 0.2% | 7 |
| Jun 2026 | Music streaming services | 1K | 0.17% | 6 |
| Jul 2026 | Music streaming services | 1.2K | 0.27% | 6 |
| Aug 2026 | Music streaming services | 1.1K | 0.2% | 6 |
| Sep 2026 | Music streaming services | — | — | — |

## How is Deezer measured?

Brandwave collects information about searches that people make online using Deezer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deezer”
- “deezer app”
- “deezer com”
- “deezer music”
- “deezer near me”
- “deezer new zealand”
- “deezer nz”
- “deezer online”

## Which music streaming services compete with Deezer?

- [Spotify](/demand/nz/brands/spotify)
- [YouTube Music](/demand/nz/brands/youtube-music): Head-to-head: /demand/nz/compare/deezer-vs-youtube-music
- [SoundCloud](/demand/nz/brands/soundcloud): Head-to-head: /demand/nz/compare/deezer-vs-soundcloud
- [Apple Music](/demand/nz/brands/apple-music): Head-to-head: /demand/nz/compare/apple-music-vs-deezer
- [Amazon Music](/demand/nz/brands/amazon-music): Head-to-head: /demand/nz/compare/amazon-music-vs-deezer
- [Tidal](/demand/nz/brands/tidal): Head-to-head: /demand/nz/compare/deezer-vs-tidal

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deezer: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/deezer

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/deezer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.