--- title: "Deering: search popularity in New Zealand" description: "An American maker of banjos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/deering-banjos" publisher: "Brandwave" --- # Deering: search popularity in New Zealand An American maker of banjos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Deering - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among banjo brands**: 0.43% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Banjo brands | 5 | 0.43% | 30 | - [Banjo brands](/demand/nz/categories/nz-banjo-brands) ## Top banjo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deering was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deering is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deering | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gold Tone | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Recording King | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gibson | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Epiphone | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ibanez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banjo brands - Asked ChatGPT "Which banjo brand should I buy in New Zealand?": 1. Recording King, 2. Gold Tone, 3. Deering, 4. Epiphone - Asked ChatGPT "What are the best banjo brands in New Zealand?": 1. Deering, 2. Gold Tone, 3. Recording King, 4. Gibson - Asked ChatGPT "What's the best banjo brand in New Zealand for beginner players?": 1. Gold Tone, 2. Deering, 3. Recording King, 4. Epiphone - Searched Google, AI Overview "banjo for beginners": named none of the brands we track - Searched Google, AI Overview "bluegrass banjo": 1. Gibson, 2. Deering, 3. Gold Tone Not named in any answer: Fender and Ibanez. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Deering changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Deering in New Zealand rose from 10 to 30. - Across the 12 months ending September 2026, Deering rose from 6th to 5th among banjo brands in New Zealand. ## How did search popularity change for New Zealand banjo brands in September 2026? - In September 2026, Fender gained share of searches among banjo brands in New Zealand, from 44% to 45.5%. - In September 2026, Gibson lost share of searches among banjo brands in New Zealand, from 17% to 15.2%. - In September 2026, Recording King rose from 7th to 6th among banjo brands in New Zealand. - In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand. - Estimated monthly branded searches for Deering in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Banjo brands | 10 | 0.14% | 6 | | Nov 2025 | Banjo brands | 10 | 0.15% | 6 | | Dec 2025 | Banjo brands | 20 | 0.29% | 5 | | Jan 2026 | Banjo brands | 40 | 0.56% | 5 | | Feb 2026 | Banjo brands | 30 | 0.47% | 5 | | Mar 2026 | Banjo brands | 30 | 0.42% | 5 | | Apr 2026 | Banjo brands | 30 | 0.41% | 5 | | May 2026 | Banjo brands | 20 | 0.27% | 5 | | Jun 2026 | Banjo brands | 10 | 0.14% | 6 | | Jul 2026 | Banjo brands | 20 | 0.29% | 5 | | Aug 2026 | Banjo brands | 10 | 0.14% | 5 | | Sep 2026 | Banjo brands | 30 | 0.43% | 5 | ## How are Deering’s branded searches counted? Brandwave collects information about searches that people make online using Deering’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “deering banjo” ## Which banjo brands compete with Deering? - [Fender](/demand/nz/brands/fender) - [Ibanez](/demand/nz/brands/ibanez): Head-to-head: /demand/nz/compare/deering-banjos-vs-ibanez - [Epiphone](/demand/nz/brands/epiphone): Head-to-head: /demand/nz/compare/deering-banjos-vs-epiphone - [Gibson](/demand/nz/brands/gibson): Head-to-head: /demand/nz/compare/deering-banjos-vs-gibson - [Recording King](/demand/nz/brands/recording-king): Head-to-head: /demand/nz/compare/deering-banjos-vs-recording-king - [Gold Tone](/demand/nz/brands/gold-tone): Head-to-head: /demand/nz/compare/deering-banjos-vs-gold-tone ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Deering: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/deering-banjos This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/deering-banjos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.