---
title: "Deep South: search popularity and Share of Search in New Zealand"
description: "Deep South is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/deep-south"
publisher: "Brandwave"
---

# Deep South: search popularity and Share of Search in New Zealand

Deep South is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deep South
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ice cream brands**: 0.84%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ice cream brands | 8 | 0.84% | 740 |

- [Ice cream brands](/demand/nz/categories/nz-ice-cream-brands)

## How has branded search demand for Deep South changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Deep South in New Zealand fell from 910 to 740.
- Across the 11 months ending August 2026, Deep South’s estimated Share of Search among ice cream brands in New Zealand held steady, from 0.82% to 0.84%.

## How did search popularity change for New Zealand ice cream brands in August 2026?

- In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
- In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.
- In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.
- In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.
- In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.
- Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ice cream brands | 910 | 0.82% | 8 |
| Nov 2025 | Ice cream brands | 1K | 0.94% | 8 |
| Dec 2025 | Ice cream brands | 1.3K | 1.2% | 8 |
| Jan 2026 | Ice cream brands | 1.3K | 1.2% | 8 |
| Feb 2026 | Ice cream brands | 1K | 0.95% | 8 |
| Mar 2026 | Ice cream brands | 1K | 1.1% | 8 |
| Apr 2026 | Ice cream brands | 740 | 0.92% | 8 |
| May 2026 | Ice cream brands | 890 | 0.96% | 8 |
| Jun 2026 | Ice cream brands | 730 | 1.1% | 8 |
| Jul 2026 | Ice cream brands | 740 | 0.88% | 8 |
| Aug 2026 | Ice cream brands | 740 | 0.84% | 8 |
| Sep 2026 | Ice cream brands | — | — | — |

## How is Deep South measured?

Brandwave collects information about searches that people make online using Deep South’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deep south ice cream”
- “deep south nz”

## Which ice cream brands compete with Deep South?

- [Duck Island](/demand/nz/brands/duck-island)
- [Ben & Jerry's](/demand/nz/brands/ben-and-jerrys)
- [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery)
- [Tip Top](/demand/nz/brands/tip-top): Head-to-head: /demand/nz/compare/deep-south-vs-tip-top
- [Kāpiti](/demand/nz/brands/kapiti): Head-to-head: /demand/nz/compare/deep-south-vs-kapiti
- [Magnum](/demand/nz/brands/magnum): Head-to-head: /demand/nz/compare/deep-south-vs-magnum
- [Much Moore](/demand/nz/brands/much-moore): Head-to-head: /demand/nz/compare/deep-south-vs-much-moore
- [Killinchy Gold](/demand/nz/brands/killinchy-gold): Head-to-head: /demand/nz/compare/deep-south-vs-killinchy-gold

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deep South: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/deep-south

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/deep-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.