--- title: "Deep Heat: search popularity in New Zealand" description: "Deep Heat makes heat rubs and pain relief creams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/deep-heat" publisher: "Brandwave" --- # Deep Heat: search popularity in New Zealand Deep Heat makes heat rubs and pain relief creams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Deep Heat - **Owned by**: Mentholatum - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pain relief brands**: 16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pain relief brands | 3 | 16% | 2.9K | - [Pain relief brands](/demand/nz/categories/nz-pain-relief-brands) ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deep Heat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deep Heat is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panadol | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Nurofen | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Maxigesic | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Voltaren | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Deep Heat | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Disprin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Naprogesic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "Which pain relief brand should I buy in New Zealand?": 1. Panadol, 2. Nurofen - Asked ChatGPT "What are the best pain relief brands in New Zealand?": 1. Panadol, 2. Nurofen, 3. Voltaren, 4. Deep Heat, 5. Naprogesic - Asked ChatGPT "What's the best pain relief brand in New Zealand for headaches and aches?": 1. Panadol, 2. Nurofen, 3. Disprin - Searched Google, AI Overview "best pain relief": 1. Panadol, 2. Nurofen, 3. Maxigesic, 4. Voltaren - Searched Google, AI Overview "strong pain relief": 1. Maxigesic, 2. Voltaren Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Deep Heat changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Deep Heat in New Zealand rose from 1.9K to 2.9K. - Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in New Zealand increased from 12.8% to 16%. - Across the 12 months ending September 2026, Deep Heat’s share of searches among pain relief brands in New Zealand peaked at 16% in September 2026 and was lowest at 12.5% in December 2025. - Across the 12 months ending September 2026, Deep Heat rose from 4th to 3rd among pain relief brands in New Zealand. ## How did search popularity change for New Zealand pain relief brands in September 2026? - In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches. - In September 2026, Naprogesic gained share of searches among pain relief brands in New Zealand, from 4.7% to 6.1%. - In September 2026, Disprin gained share of searches among pain relief brands in New Zealand, from 3.2% to 3.9%. - In September 2026, Panadol lost share of searches among pain relief brands in New Zealand, from 37.1% to 34.5%. - In September 2026, Maxigesic lost share of searches among pain relief brands in New Zealand, from 13.7% to 12.8%. - In September 2026, Nurofen lost share of searches among pain relief brands in New Zealand, from 27.1% to 26.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pain relief brands | 1.9K | 12.8% | 4 | | Nov 2025 | Pain relief brands | 1.9K | 13.4% | 3 | | Dec 2025 | Pain relief brands | 1.6K | 12.5% | 3 | | Jan 2026 | Pain relief brands | 1.9K | 13.4% | 3 | | Feb 2026 | Pain relief brands | 1.9K | 14% | 3 | | Mar 2026 | Pain relief brands | 1.9K | 12.7% | 4 | | Apr 2026 | Pain relief brands | 1.9K | 12.5% | 4 | | May 2026 | Pain relief brands | 2.4K | 15.1% | 3 | | Jun 2026 | Pain relief brands | 2.4K | 15.1% | 3 | | Jul 2026 | Pain relief brands | 2.4K | 14.7% | 3 | | Aug 2026 | Pain relief brands | 2.9K | 13.6% | 4 | | Sep 2026 | Pain relief brands | 2.9K | 16% | 3 | ## How are Deep Heat’s branded searches counted? Brandwave collects information about searches that people make online using Deep Heat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “deep heat” ## Which pain relief brands compete with Deep Heat? - [Panadol](/demand/nz/brands/panadol): Head-to-head: /demand/nz/compare/deep-heat-vs-panadol - [Nurofen](/demand/nz/brands/nurofen): Head-to-head: /demand/nz/compare/deep-heat-vs-nurofen - [Maxigesic](/demand/nz/brands/maxigesic): Head-to-head: /demand/nz/compare/deep-heat-vs-maxigesic - [Naprogesic](/demand/nz/brands/naprogesic): Head-to-head: /demand/nz/compare/deep-heat-vs-naprogesic - [Disprin](/demand/nz/brands/disprin): Head-to-head: /demand/nz/compare/deep-heat-vs-disprin - [Voltaren](/demand/nz/brands/voltaren) ## Who owns Deep Heat? Deep Heat is owned by Mentholatum. Brandwave does not track any other brands owned by Mentholatum. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Deep Heat? Deep Heat is owned by Mentholatum. Brandwave does not track any other brands owned by Mentholatum. ## Cite this page Brandwave. "Deep Heat: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/deep-heat This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/deep-heat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.