---
title: "Deans & Associates: search popularity and Share of Search in New Zealand"
description: "Deans & Associates provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/deans-associates"
publisher: "Brandwave"
---

# Deans & Associates: search popularity and Share of Search in New Zealand

Deans & Associates provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deans & Associates
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kapiti accounting firms**: 0.16%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kapiti accounting firms | 5 | 0.16% | 40 |

- [Kapiti accounting firms](/demand/nz/categories/nz-kapiti-accounting-firms)

## How has branded search demand for Deans & Associates changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Deans & Associates in New Zealand rose from 30 to 40.
- Across the 11 months ending August 2026, Deans & Associates’ estimated Share of Search among kapiti accounting firms in New Zealand held steady, from 0.12% to 0.16%.

## How did search popularity change for New Zealand kapiti accounting firms in August 2026?

- In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.
- In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%.
- Estimated monthly branded searches for Hine Accountants in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
- Estimated monthly branded searches for Kapiti Chartered Accountants in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kapiti accounting firms | 30 | 0.12% | 5 |
| Nov 2025 | Kapiti accounting firms | 20 | 0.1% | 5 |
| Dec 2025 | Kapiti accounting firms | 50 | 0.25% | 5 |
| Jan 2026 | Kapiti accounting firms | 40 | 0.19% | 5 |
| Feb 2026 | Kapiti accounting firms | 30 | 0.14% | 5 |
| Mar 2026 | Kapiti accounting firms | 40 | 0.16% | 5 |
| Apr 2026 | Kapiti accounting firms | 20 | 0.09% | 5 |
| May 2026 | Kapiti accounting firms | 20 | 0.08% | 5 |
| Jun 2026 | Kapiti accounting firms | 40 | 0.16% | 5 |
| Jul 2026 | Kapiti accounting firms | 30 | 0.14% | 5 |
| Aug 2026 | Kapiti accounting firms | 40 | 0.16% | 5 |
| Sep 2026 | Kapiti accounting firms | — | — | — |

## How is Deans & Associates measured?

Brandwave collects information about searches that people make online using Deans & Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deans & associates”
- “deans and associates”
- “deans and associates kapiti”
- “deans associates”

## Which kapiti accounting firms compete with Deans & Associates?

- [WH Accounting & Advisory](/demand/nz/brands/wh-accounting-advisory)
- [SBA](/demand/nz/brands/sba): Head-to-head: /demand/nz/compare/deans-associates-vs-sba
- [First Class Accounts](/demand/nz/brands/first-class-accounts): Head-to-head: /demand/nz/compare/deans-associates-vs-first-class-accounts
- [Kapiti Chartered Accountants](/demand/nz/brands/kapiti-chartered-accountants): Head-to-head: /demand/nz/compare/deans-associates-vs-kapiti-chartered-accountants
- [Hine Accountants](/demand/nz/brands/hine-accountants): Head-to-head: /demand/nz/compare/deans-associates-vs-hine-accountants
- [GAB Chartered Accountants](/demand/nz/brands/gab-chartered-accountants): Head-to-head: /demand/nz/compare/deans-associates-vs-gab-chartered-accountants
- [Staples Tax](/demand/nz/brands/staples-tax)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deans & Associates: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/deans-associates

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/deans-associates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.