---
title: "Deadly Ponies: search popularity and Share of Search in New Zealand"
description: "Deadly Ponies designs handbags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/deadly-ponies"
publisher: "Brandwave"
---

# Deadly Ponies: search popularity and Share of Search in New Zealand

Deadly Ponies designs handbags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deadly Ponies
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer handbag labels**: 26.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer handbag labels | 3 | 26.2% | 13.4K |

- [NZ designer handbag labels](/demand/nz/categories/nz-designer-leather-goods)

## How has branded search demand for Deadly Ponies changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Deadly Ponies in New Zealand rose from 10.7K to 13.4K.
- Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand increased from 23% to 26.2%.
- Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand peaked at 29.1% in April 2026 and was lowest at 22.4% in November 2025.

## How did search popularity change for New Zealand designer handbag labels in August 2026?

- In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
- In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.
- In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.
- In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.
- In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer handbag labels | 10.7K | 23% | 3 |
| Nov 2025 | designer handbag labels | 16.4K | 22.4% | 3 |
| Dec 2025 | designer handbag labels | 16.5K | 24.1% | 2 |
| Jan 2026 | designer handbag labels | 13.5K | 26.4% | 3 |
| Feb 2026 | designer handbag labels | 11.2K | 26.7% | 3 |
| Mar 2026 | designer handbag labels | 12.8K | 27% | 3 |
| Apr 2026 | designer handbag labels | 12.6K | 29.1% | 2 |
| May 2026 | designer handbag labels | 14.5K | 28.7% | 2 |
| Jun 2026 | designer handbag labels | 13K | 24.2% | 3 |
| Jul 2026 | designer handbag labels | 12.7K | 28.6% | 2 |
| Aug 2026 | designer handbag labels | 13.4K | 26.2% | 3 |
| Sep 2026 | designer handbag labels | — | — | — |

## How is Deadly Ponies measured?

Brandwave collects information about searches that people make online using Deadly Ponies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deadly ponies”
- “deadly ponies bag”
- “deadly ponies belt”
- “deadly ponies britomart”
- “deadly ponies card holder”
- “deadly ponies crossbody bag”
- “deadly ponies laptop bag”
- “deadly ponies mr cinch”
- “deadly ponies mr gator”
- “deadly ponies mr leopard”
- “deadly ponies mr minimese”
- “deadly ponies mr siamese”
- “deadly ponies near me”
- “deadly ponies nz”
- “deadly ponies online”
- “deadly ponies sale”
- “deadly ponies shoes”
- “deadly ponies shop”
- “deadly ponies stockist”
- “deadly ponies tote”
- “deadly ponies tote bag”
- “deadlyponies”
- “deadlyponies com”
- “deadlyponies nz”

## Which designer handbag labels compete with Deadly Ponies?

- [Status Anxiety](/demand/nz/brands/status-anxiety): Head-to-head: /demand/nz/compare/deadly-ponies-vs-status-anxiety
- [Saben](/demand/nz/brands/saben): Head-to-head: /demand/nz/compare/deadly-ponies-vs-saben
- [Yu Mei](/demand/nz/brands/yu-mei): Head-to-head: /demand/nz/compare/deadly-ponies-vs-yu-mei
- [Mimco](/demand/nz/brands/mimco): Head-to-head: /demand/nz/compare/deadly-ponies-vs-mimco

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deadly Ponies: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/deadly-ponies

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/deadly-ponies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.