--- title: "De Winkel: search popularity in New Zealand" description: "De Winkel makes yoghurt in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/de-winkel" publisher: "Brandwave" --- # De Winkel: search popularity in New Zealand De Winkel makes yoghurt in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: De Winkel - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among yoghurt brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yoghurt brands | 7 | 1.9% | 390 | - [Yoghurt brands](/demand/nz/categories/nz-yoghurt-brands) ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De Winkel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cyclops | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Collective | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Anchor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Chobani | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Puhoi Valley | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Gopala | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fresh 'n Fruity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | De Winkel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yoghurt brands - Asked ChatGPT "Which yoghurt brand should I buy in New Zealand?": 1. Cyclops, 2. The Collective - Asked ChatGPT "What are the best yoghurt brands in New Zealand?": 1. Cyclops, 2. The Collective, 3. Puhoi Valley - Asked ChatGPT "What's the best yoghurt brand in New Zealand for everyday snacks?": 1. Anchor, 2. Cyclops - Searched Google, AI Overview "greek yoghurt nz": 1. Cyclops, 2. Chobani, 3. The Collective, 4. Puhoi Valley - Searched Google, AI Overview "yoghurt brands nz": 1. Anchor, 2. The Collective, 3. Cyclops, 4. Puhoi Valley, 5. Chobani, 6. Gopala Not named in any answer: Yoplait, Fresh 'n Fruity and De Winkel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for De Winkel changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for De Winkel in New Zealand fell from 500 to 390. - Across the 12 months ending September 2026, De Winkel’s share of searches among yoghurt brands in New Zealand decreased from 3.3% to 1.9%. - Across the 12 months ending September 2026, De Winkel’s share of searches among yoghurt brands in New Zealand peaked at 3.4% in April 2026 and was lowest at 1.6% in July 2026. - Across the 12 months ending September 2026, De Winkel fell from 6th to 7th among yoghurt brands in New Zealand. ## How did search popularity change for New Zealand yoghurt brands in September 2026? - In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches. - In September 2026, Yoplait overtook Puhoi Valley to rank 4th among yoghurt brands in New Zealand, with 7.2% of the searches. - In September 2026, Chobani gained share of searches among yoghurt brands in New Zealand, from 47.7% to 55.3%. - In September 2026, Cyclops lost share of searches among yoghurt brands in New Zealand, from 22.6% to 11.9%. - In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%. - Estimated monthly branded searches for Gopala in New Zealand rose 250% over 12 measured months, from 20 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yoghurt brands | 500 | 3.3% | 6 | | Nov 2025 | Yoghurt brands | 390 | 3% | 7 | | Dec 2025 | Yoghurt brands | 260 | 2.5% | 7 | | Jan 2026 | Yoghurt brands | 500 | 3.1% | 6 | | Feb 2026 | Yoghurt brands | 430 | 3% | 7 | | Mar 2026 | Yoghurt brands | 480 | 3.4% | 7 | | Apr 2026 | Yoghurt brands | 480 | 3.4% | 7 | | May 2026 | Yoghurt brands | 480 | 2.9% | 7 | | Jun 2026 | Yoghurt brands | 410 | 2.3% | 7 | | Jul 2026 | Yoghurt brands | 320 | 1.6% | 7 | | Aug 2026 | Yoghurt brands | 590 | 2.5% | 7 | | Sep 2026 | Yoghurt brands | 390 | 1.9% | 7 | ## How are De Winkel’s branded searches counted? Brandwave collects information about searches that people make online using De Winkel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “de winkel” - “de winkel yoghurt” ## Which yoghurt brands compete with De Winkel? - [Chobani](/demand/nz/brands/chobani) - [The Collective](/demand/nz/brands/the-collective) - [Cyclops](/demand/nz/brands/cyclops) - [Yoplait](/demand/nz/brands/yoplait): Head-to-head: /demand/nz/compare/de-winkel-vs-yoplait - [Puhoi Valley](/demand/nz/brands/puhoi-valley): Head-to-head: /demand/nz/compare/de-winkel-vs-puhoi-valley - [Fresh 'n Fruity](/demand/nz/brands/fresh-n-fruity): Head-to-head: /demand/nz/compare/de-winkel-vs-fresh-n-fruity - [Gopala](/demand/nz/brands/gopala): Head-to-head: /demand/nz/compare/de-winkel-vs-gopala - [Anchor](/demand/nz/brands/anchor): Head-to-head: /demand/nz/compare/anchor-vs-de-winkel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "De Winkel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/de-winkel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/de-winkel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.