--- title: "De Lorenzo: search popularity in New Zealand" description: "An Australian professional haircare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/de-lorenzo" publisher: "Brandwave" --- # De Lorenzo: search popularity in New Zealand An Australian professional haircare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: De Lorenzo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among professional haircare and styling brands**: 0.67% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Professional haircare and styling brands | 12 | 0.67% | 320 | - [Professional haircare and styling brands](/demand/nz/categories/nz-professional-haircare-brands) ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De Lorenzo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. De Lorenzo is the fifth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wella Professionals | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ghd | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | De Lorenzo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Olaplex | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kevin.Murphy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | K18 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pureology | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ethique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monday Haircare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy in New Zealand?": 1. Kérastase, 2. Redken, 3. Wella Professionals, 4. ghd, 5. De Lorenzo - Asked ChatGPT "What are the best professional haircare and styling brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Wella Professionals, 4. Kevin.Murphy, 5. De Lorenzo, 6. ghd, 7. Pureology - Asked ChatGPT "What's the best professional haircare and styling brand in New Zealand for damaged hair?": 1. Kérastase, 2. Redken, 3. K18, 4. Olaplex - Searched Google, AI Overview "salon hair products": 1. Redken, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair styling products": 1. Wella Professionals Not named in any answer: Moroccanoil, Ethique and Monday Haircare. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for De Lorenzo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for De Lorenzo in New Zealand fell from 390 to 320. - Across the 12 months ending September 2026, De Lorenzo’s share of searches among professional haircare and styling brands in New Zealand held steady, from 0.92% to 0.67%. ## How did search popularity change for New Zealand professional haircare and styling brands in September 2026? - In September 2026, ghd gained share of searches among professional haircare and styling brands in New Zealand, from 31.7% to 34.2%. - In September 2026, Olaplex gained share of searches among professional haircare and styling brands in New Zealand, from 8.4% to 9.9%. - In September 2026, Redken gained share of searches among professional haircare and styling brands in New Zealand, from 8.3% to 8.9%. - In September 2026, Kérastase lost share of searches among professional haircare and styling brands in New Zealand, from 29.8% to 25.7%. - In September 2026, Ethique lost share of searches among professional haircare and styling brands in New Zealand, from 2.7% to 2.1%. - Estimated monthly branded searches for K18 in New Zealand rose 22.1% over 12 measured months, from 1.5K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Professional haircare and styling brands | 390 | 0.92% | 12 | | Nov 2025 | Professional haircare and styling brands | 390 | 0.71% | 12 | | Dec 2025 | Professional haircare and styling brands | 390 | 0.79% | 12 | | Jan 2026 | Professional haircare and styling brands | 320 | 0.8% | 12 | | Feb 2026 | Professional haircare and styling brands | 320 | 0.81% | 12 | | Mar 2026 | Professional haircare and styling brands | 320 | 0.72% | 12 | | Apr 2026 | Professional haircare and styling brands | 320 | 0.72% | 12 | | May 2026 | Professional haircare and styling brands | 320 | 0.72% | 12 | | Jun 2026 | Professional haircare and styling brands | 320 | 0.71% | 12 | | Jul 2026 | Professional haircare and styling brands | 320 | 0.66% | 12 | | Aug 2026 | Professional haircare and styling brands | 260 | 0.54% | 12 | | Sep 2026 | Professional haircare and styling brands | 320 | 0.67% | 12 | ## How are De Lorenzo’s branded searches counted? Brandwave collects information about searches that people make online using De Lorenzo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “de lorenzo” - “delorenzo” ## Which professional haircare and styling brands compete with De Lorenzo? - [ghd](/demand/nz/brands/ghd-hair) - [Kérastase](/demand/nz/brands/kerastase) - [Olaplex](/demand/nz/brands/olaplex) - [Redken](/demand/nz/brands/redken) - [Pureology](/demand/nz/brands/pureology) - [Moroccanoil](/demand/nz/brands/moroccanoil) - [K18](/demand/nz/brands/k18-hair): Head-to-head: /demand/nz/compare/de-lorenzo-vs-k18-hair - [Ethique](/demand/nz/brands/ethique): Head-to-head: /demand/nz/compare/de-lorenzo-vs-ethique - [Monday Haircare](/demand/nz/brands/monday-haircare): Head-to-head: /demand/nz/compare/de-lorenzo-vs-monday-haircare - [Wella Professionals](/demand/nz/brands/wella-professionals): Head-to-head: /demand/nz/compare/de-lorenzo-vs-wella-professionals - [Kevin.Murphy](/demand/nz/brands/kevin-murphy): Head-to-head: /demand/nz/compare/de-lorenzo-vs-kevin-murphy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "De Lorenzo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/de-lorenzo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/de-lorenzo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.