--- title: "De Lage Landen: search popularity in New Zealand" description: "De Lage Landen provides equipment and asset finance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/de-lage-landen" publisher: "Brandwave" --- # De Lage Landen: search popularity in New Zealand De Lage Landen provides equipment and asset finance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: De Lage Landen - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among equipment finance**: 0.63% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Equipment finance | 4 | 0.63% | 90 | - [Equipment finance](/demand/nz/categories/nz-equipment-finance) ## Top equipment finance in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De Lage Landen did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UDC Finance | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Finance New Zealand | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Speirs Finance | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | De Lage Landen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FlexiRent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about equipment finance - Asked ChatGPT "Which equipment finance provider should I use in New Zealand?": 1. UDC Finance, 2. Finance New Zealand - Asked ChatGPT "What are the best equipment finance providers in New Zealand?": 1. UDC Finance, 2. Speirs Finance, 3. Finance New Zealand - Asked ChatGPT "What's the best equipment finance provider in New Zealand for new machinery?": 1. UDC Finance, 2. Finance New Zealand - Searched Google, AI Overview "equipment finance nz": 1. Speirs Finance - Searched Google, AI Overview "machinery finance nz": 1. Finance New Zealand, 2. Speirs Finance Not named in any answer: De Lage Landen and FlexiRent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for De Lage Landen changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for De Lage Landen in New Zealand fell from 140 to 90. - Across the 12 months ending September 2026, De Lage Landen’s share of searches among equipment finance in New Zealand held steady, from 1.1% to 0.63%. ## How did search popularity change for New Zealand equipment finance in September 2026? - Estimated monthly branded searches for FlexiRent in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026. - Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026. - Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. - Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Equipment finance | 140 | 1.1% | 4 | | Nov 2025 | Equipment finance | 140 | 1.1% | 4 | | Dec 2025 | Equipment finance | 70 | 0.56% | 4 | | Jan 2026 | Equipment finance | 90 | 0.6% | 4 | | Feb 2026 | Equipment finance | 140 | 1.1% | 4 | | Mar 2026 | Equipment finance | 140 | 0.92% | 4 | | Apr 2026 | Equipment finance | 110 | 0.77% | 4 | | May 2026 | Equipment finance | 110 | 0.88% | 4 | | Jun 2026 | Equipment finance | 110 | 0.72% | 4 | | Jul 2026 | Equipment finance | 110 | 0.73% | 4 | | Aug 2026 | Equipment finance | 110 | 0.73% | 4 | | Sep 2026 | Equipment finance | 90 | 0.63% | 4 | ## How are De Lage Landen’s branded searches counted? Brandwave collects information about searches that people make online using De Lage Landen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “de lage landen” ## Which equipment finance compete with De Lage Landen? - [UDC Finance](/demand/nz/brands/udc-finance): Head-to-head: /demand/nz/compare/de-lage-landen-vs-udc-finance - [Finance New Zealand](/demand/nz/brands/finance-nz): Head-to-head: /demand/nz/compare/de-lage-landen-vs-finance-nz - [Speirs Finance](/demand/nz/brands/speirs-finance): Head-to-head: /demand/nz/compare/de-lage-landen-vs-speirs-finance - [FlexiRent](/demand/nz/brands/flexirent): Head-to-head: /demand/nz/compare/de-lage-landen-vs-flexirent ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "De Lage Landen: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/de-lage-landen This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/de-lage-landen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.