---
title: "Dawson Insurance: search popularity and Share of Search in New Zealand"
description: "Dawson Insurance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dawson-insurance"
publisher: "Brandwave"
---

# Dawson Insurance: search popularity and Share of Search in New Zealand

Dawson Insurance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dawson Insurance
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whakatane insurance brokers**: 8.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whakatane insurance brokers | 2 | 8.7% | 180 |

- [Whakatane insurance brokers](/demand/nz/categories/nz-whakatane-insurance-brokers)

## How has branded search demand for Dawson Insurance changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dawson Insurance in New Zealand fell from 210 to 180.
- Across the 11 months ending August 2026, Dawson Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 11.6% in November 2025 and was lowest at 8.4% in July 2026.

## How did search popularity change for New Zealand whakatane insurance brokers in August 2026?

- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Dawson Insurance in New Zealand fell 14.3% over 11 measured months, from 210 to 180 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whakatane insurance brokers | 210 | 8.4% | 2 |
| Nov 2025 | Whakatane insurance brokers | 260 | 11.6% | 2 |
| Dec 2025 | Whakatane insurance brokers | 180 | 10% | 2 |
| Jan 2026 | Whakatane insurance brokers | 210 | 10% | 2 |
| Feb 2026 | Whakatane insurance brokers | 190 | 9% | 2 |
| Mar 2026 | Whakatane insurance brokers | 260 | 10.4% | 2 |
| Apr 2026 | Whakatane insurance brokers | 210 | 9.6% | 2 |
| May 2026 | Whakatane insurance brokers | 190 | 8.8% | 2 |
| Jun 2026 | Whakatane insurance brokers | 210 | 9.5% | 2 |
| Jul 2026 | Whakatane insurance brokers | 180 | 8.4% | 2 |
| Aug 2026 | Whakatane insurance brokers | 180 | 8.7% | 2 |
| Sep 2026 | Whakatane insurance brokers | — | — | — |

## How is Dawson Insurance measured?

Brandwave collects information about searches that people make online using Dawson Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dawson insurance”
- “dawson insurance whakatane”
- “dawsoninsurance”

## Which whakatane insurance brokers compete with Dawson Insurance?

- [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/dawson-insurance-vs-rothbury
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-dawson-insurance

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dawson Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dawson-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dawson-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.