--- title: "Dawson & Co: search popularity in New Zealand" description: "Dawson & Co is a designer furniture store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dawson-and-co" publisher: "Brandwave" --- # Dawson & Co: search popularity in New Zealand Dawson & Co is a designer furniture store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dawson & Co - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among designer furniture stores**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Designer furniture stores | 8 | 1.5% | 720 | - [Designer furniture stores](/demand/nz/categories/nz-designer-furniture-stores) ## Top designer furniture stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dawson & Co was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dawson & Co is the second most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Matisse | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Dawson & Co | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Simon James | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Good Form | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TRENZSEATER | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McKenzie & Willis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Città | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nick Scali | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifestyle Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sue-e Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bauhaus | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about designer furniture stores - Asked ChatGPT "Which designer furniture store should I shop at in New Zealand?": 1. Matisse, 2. McKenzie & Willis, 3. TRENZSEATER - Asked ChatGPT "What are the best designer furniture stores in New Zealand?": 1. Matisse, 2. Simon James, 3. Dawson & Co, 4. Città, 5. Good Form - Asked ChatGPT "What's the best designer furniture store in New Zealand for a home?": 1. Dawson & Co, 2. Good Form, 3. TRENZSEATER, 4. Simon James - Searched Google, AI Overview "best furniture store": named none of the brands we track - Searched Google, AI Overview "modern furniture nz": 1. Bauhaus Not named in any answer: Nick Scali, Lifestyle Furniture and Sue-e Furniture. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Dawson & Co changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dawson & Co in New Zealand fell from 1K to 720. - Across the 12 months ending September 2026, Dawson & Co’s share of searches among designer furniture stores in New Zealand peaked at 3.2% in February 2026 and was lowest at 1.4% in December 2025. - Across the 12 months ending September 2026, Dawson & Co fell from 7th to 8th among designer furniture stores in New Zealand. ## How did search popularity change for New Zealand designer furniture stores in September 2026? - In September 2026, Lifestyle Furniture overtook Sue-e Furniture to rank 4th among designer furniture stores in New Zealand, with 13.2% of the searches. - In September 2026, Città gained share of searches among designer furniture stores in New Zealand, from 27% to 27.8%. - In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%. - In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%. - In September 2026, Sue-e Furniture lost share of searches among designer furniture stores in New Zealand, from 13.1% to 11.6%. - In September 2026, TRENZSEATER lost share of searches among designer furniture stores in New Zealand, from 2.6% to 1.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Designer furniture stores | 1K | 1.9% | 7 | | Nov 2025 | Designer furniture stores | 1K | 1.8% | 8 | | Dec 2025 | Designer furniture stores | 720 | 1.4% | 8 | | Jan 2026 | Designer furniture stores | 880 | 1.8% | 7 | | Feb 2026 | Designer furniture stores | 1.3K | 3.2% | 7 | | Mar 2026 | Designer furniture stores | 880 | 1.9% | 8 | | Apr 2026 | Designer furniture stores | 1K | 2.1% | 7 | | May 2026 | Designer furniture stores | 1K | 2% | 7 | | Jun 2026 | Designer furniture stores | 1K | 2.1% | 7 | | Jul 2026 | Designer furniture stores | 880 | 1.9% | 7 | | Aug 2026 | Designer furniture stores | 1K | 2% | 8 | | Sep 2026 | Designer furniture stores | 720 | 1.5% | 8 | ## How are Dawson & Co’s branded searches counted? Brandwave collects information about searches that people make online using Dawson & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dawson and co” ## Which designer furniture stores compete with Dawson & Co? - [Città](/demand/nz/brands/citta) - [Nick Scali](/demand/nz/brands/nick-scali) - [McKenzie & Willis](/demand/nz/brands/mckenzie-and-willis) - [Lifestyle Furniture](/demand/nz/brands/lifestyle-furniture) - [Sue-e Furniture](/demand/nz/brands/sue-e-furniture): Head-to-head: /demand/nz/compare/dawson-and-co-vs-sue-e-furniture - [Simon James](/demand/nz/brands/simon-james-design): Head-to-head: /demand/nz/compare/dawson-and-co-vs-simon-james-design - [TRENZSEATER](/demand/nz/brands/trenzseater): Head-to-head: /demand/nz/compare/dawson-and-co-vs-trenzseater - [Bauhaus](/demand/nz/brands/bauhaus): Head-to-head: /demand/nz/compare/bauhaus-vs-dawson-and-co - [Matisse](/demand/nz/brands/matisse-furniture): Head-to-head: /demand/nz/compare/dawson-and-co-vs-matisse-furniture - [Good Form](/demand/nz/brands/good-form) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dawson & Co: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/dawson-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dawson-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.