--- title: "Davey: search popularity in New Zealand" description: "Davey makes water pumps and water systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/davey" publisher: "Brandwave" --- # Davey: search popularity in New Zealand Davey makes water pumps and water systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Davey - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sand filter brands**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sand filter brands | 5 | 3.4% | 210 | | Water pumps | 2 | 25.3% | 210 | | Pool pump brands | 1 | 31.8% | 210 | - [Sand filter brands](/demand/nz/categories/nz-sand-filter-brands) - [Water pumps](/demand/nz/categories/nz-water-pumps) - [Pool pump brands](/demand/nz/categories/nz-pool-pump-brands) ## Top sand filter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Davey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Davey is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Waterco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AstralPool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bestway | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Davey | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hayward | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jacuzzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sand filter brands - Asked ChatGPT "Which sand filter brand should I buy in New Zealand?": 1. AstralPool, 2. Waterco, 3. Davey - Asked ChatGPT "What are the best sand filter brands in New Zealand?": 1. Waterco, 2. AstralPool, 3. Davey, 4. Hayward - Asked ChatGPT "What's the best sand filter brand in New Zealand for a swimming pool?": 1. Waterco, 2. AstralPool, 3. Davey - Searched Google, AI Overview "pool sand filter nz": 1. Bestway, 2. AstralPool - Searched Google, AI Overview "pool filter system": 1. Bestway, 2. Waterco, 3. Davey Not named in any answer: Jacuzzi and Intex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Davey changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Davey in New Zealand fell from 260 to 210. - Across the 12 months ending September 2026, Davey’s share of searches among sand filter brands in New Zealand peaked at 5.1% in April 2026 and was lowest at 1.1% in December 2025. - Across the 12 months ending September 2026, Davey’s share of searches among water pumps in New Zealand decreased from 26.5% to 25.3%. - Across the 12 months ending September 2026, Davey’s share of searches among water pumps in New Zealand peaked at 32.3% in December 2025 and was lowest at 16.1% in July 2026. - Across the 12 months ending September 2026, Davey’s share of searches among pool pump brands in New Zealand increased from 29.5% to 31.8%. - Across the 12 months ending September 2026, Davey’s share of searches among pool pump brands in New Zealand peaked at 35% in June 2026 and was lowest at 25.5% in July 2026. ## How did search popularity change for New Zealand sand filter brands in September 2026? - In September 2026, Bestway gained share of searches among sand filter brands in New Zealand, from 28.3% to 36.9%. - In September 2026, Intex gained share of searches among sand filter brands in New Zealand, from 8.6% to 11.5%. - In September 2026, Waterco gained share of searches among sand filter brands in New Zealand, from 6.9% to 7.7%. - In September 2026, Jacuzzi lost share of searches among sand filter brands in New Zealand, from 51.1% to 40.2%. - In September 2026, Davey lost share of searches among sand filter brands in New Zealand, from 4.5% to 3.4%. - Estimated monthly branded searches for AstralPool in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026. ## How did search popularity change for New Zealand water pumps in September 2026? - In September 2026, DAB gained share of searches among water pumps in New Zealand, from 9.7% to 13.3%. - In September 2026, Davey gained share of searches among water pumps in New Zealand, from 22.6% to 25.3%. - In September 2026, Grundfos lost share of searches among water pumps in New Zealand, from 63.4% to 57.8%. - In September 2026, Lowara lost share of searches among water pumps in New Zealand, from 3.2% to 2.4%. - Estimated monthly branded searches for Pedrollo in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## How did search popularity change for New Zealand pool pump brands in September 2026? - In September 2026, Zodiac gained share of searches among pool pump brands in New Zealand, from 17.9% to 24.2%. - In September 2026, Astral gained share of searches among pool pump brands in New Zealand, from 4.5% to 7.6%. - In September 2026, Pentair lost share of searches among pool pump brands in New Zealand, from 38.8% to 31.8%. - In September 2026, AstralPool lost share of searches among pool pump brands in New Zealand, from 3% to 1.5%. - In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%. - In September 2026, Davey rose from 2nd to 1st among pool pump brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sand filter brands | 260 | 3.3% | 5 | | Nov 2025 | Sand filter brands | 260 | 1.5% | 5 | | Dec 2025 | Sand filter brands | 210 | 1.1% | 5 | | Jan 2026 | Sand filter brands | 260 | 2.5% | 5 | | Feb 2026 | Sand filter brands | 210 | 3.8% | 5 | | Mar 2026 | Sand filter brands | 210 | 4.3% | 5 | | Apr 2026 | Sand filter brands | 210 | 5.1% | 5 | | May 2026 | Sand filter brands | 210 | 5% | 5 | | Jun 2026 | Sand filter brands | 210 | 4.9% | 5 | | Jul 2026 | Sand filter brands | 140 | 3.2% | 5 | | Aug 2026 | Sand filter brands | 210 | 4.5% | 5 | | Sep 2026 | Sand filter brands | 210 | 3.4% | 5 | | Oct 2025 | Water pumps | 260 | 26.5% | 2 | | Nov 2025 | Water pumps | 260 | 29.2% | 2 | | Dec 2025 | Water pumps | 210 | 32.3% | 2 | | Jan 2026 | Water pumps | 260 | 26% | 2 | | Feb 2026 | Water pumps | 210 | 22.6% | 2 | | Mar 2026 | Water pumps | 210 | 19.4% | 2 | | Apr 2026 | Water pumps | 210 | 25.3% | 2 | | May 2026 | Water pumps | 210 | 25.3% | 2 | | Jun 2026 | Water pumps | 210 | 22.1% | 2 | | Jul 2026 | Water pumps | 140 | 16.1% | 2 | | Aug 2026 | Water pumps | 210 | 22.6% | 2 | | Sep 2026 | Water pumps | 210 | 25.3% | 2 | | Oct 2025 | Pool pump brands | 260 | 29.5% | 1 | | Nov 2025 | Pool pump brands | 260 | 26.8% | 2 | | Dec 2025 | Pool pump brands | 210 | 27.6% | 2 | | Jan 2026 | Pool pump brands | 260 | 29.9% | 1 | | Feb 2026 | Pool pump brands | 210 | 28.4% | 2 | | Mar 2026 | Pool pump brands | 210 | 31.8% | 2 | | Apr 2026 | Pool pump brands | 210 | 32.8% | 2 | | May 2026 | Pool pump brands | 210 | 31.3% | 2 | | Jun 2026 | Pool pump brands | 210 | 35% | 2 | | Jul 2026 | Pool pump brands | 140 | 25.5% | 2 | | Aug 2026 | Pool pump brands | 210 | 31.3% | 2 | | Sep 2026 | Pool pump brands | 210 | 31.8% | 1 | ## How are Davey’s branded searches counted? Brandwave collects information about searches that people make online using Davey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “davey pumps” ## Which sand filter brands compete with Davey? - [Jacuzzi](/demand/nz/brands/jacuzzi) - [Bestway](/demand/nz/brands/bestway): Head-to-head: /demand/nz/compare/bestway-vs-davey - [Intex](/demand/nz/brands/intex): Head-to-head: /demand/nz/compare/davey-vs-intex - [Waterco](/demand/nz/brands/waterco): Head-to-head: /demand/nz/compare/davey-vs-waterco - [AstralPool](/demand/nz/brands/astralpool): Head-to-head: /demand/nz/compare/astralpool-vs-davey - [Hayward](/demand/nz/brands/hayward-pool): Head-to-head: /demand/nz/compare/davey-vs-hayward-pool ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Davey: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/davey This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/davey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.