---
title: "Datto: search popularity and Share of Search in New Zealand"
description: "Datto provides backup and recovery software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/datto"
publisher: "Brandwave"
---

# Datto: search popularity and Share of Search in New Zealand

Datto provides backup and recovery software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Datto
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among backup software**: 17.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Backup software | 3 | 17.8% | 340 |

- [Backup software](/demand/nz/categories/nz-backup-software)

## How has branded search demand for Datto changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Datto in New Zealand rose from 300 to 340.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand increased from 12.8% to 17.8%.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand peaked at 18.6% in May 2026 and was lowest at 10.7% in December 2025.
- Across the 11 months ending August 2026, Datto rose from 4th to 3rd among backup software in New Zealand.

## How did search popularity change for New Zealand backup software in August 2026?

- In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.
- In August 2026, Acronis lost estimated Share of Search among backup software in New Zealand, from 14.4% to 12.6%.
- In August 2026, Carbonite lost estimated Share of Search among backup software in New Zealand, from 5.3% to 4.2%.
- Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backup software | 300 | 12.8% | 4 |
| Nov 2025 | Backup software | 360 | 16.8% | 4 |
| Dec 2025 | Backup software | 180 | 10.7% | 4 |
| Jan 2026 | Backup software | 220 | 11.7% | 4 |
| Feb 2026 | Backup software | 250 | 15.4% | 4 |
| Mar 2026 | Backup software | 310 | 16.7% | 3 |
| Apr 2026 | Backup software | 290 | 17.4% | 3 |
| May 2026 | Backup software | 310 | 18.6% | 3 |
| Jun 2026 | Backup software | 290 | 14% | 3 |
| Jul 2026 | Backup software | 270 | 14.4% | 4 |
| Aug 2026 | Backup software | 340 | 17.8% | 3 |
| Sep 2026 | Backup software | — | — | — |

## How is Datto measured?

Brandwave collects information about searches that people make online using Datto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “datto”
- “datto backup”
- “datto cloud backup”
- “datto com”
- “datto online”
- “datto work place”

## Which backup software compete with Datto?

- [Backblaze](/demand/nz/brands/backblaze): Head-to-head: /demand/nz/compare/backblaze-vs-datto
- [Veeam](/demand/nz/brands/veeam): Head-to-head: /demand/nz/compare/datto-vs-veeam
- [Acronis](/demand/nz/brands/acronis): Head-to-head: /demand/nz/compare/acronis-vs-datto
- [Carbonite](/demand/nz/brands/carbonite): Head-to-head: /demand/nz/compare/carbonite-vs-datto

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Datto: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/datto

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/datto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.