---
title: "Datadog: search popularity and Share of Search in New Zealand"
description: "Datadog provides tools and services to monitor applications and cloud infrastructure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/datadog"
publisher: "Brandwave"
---

# Datadog: search popularity and Share of Search in New Zealand

Datadog provides tools and services to monitor applications and cloud infrastructure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Datadog
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among application monitoring tools**: 27.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Application monitoring tools | 2 | 27.3% | 820 |

- [Application monitoring tools](/demand/nz/categories/nz-application-monitoring-tools)

## How has branded search demand for Datadog changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Datadog in New Zealand held steady at 820.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application monitoring tools in New Zealand increased from 25.7% to 27.3%.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application monitoring tools in New Zealand peaked at 30% in May 2026 and was lowest at 22.2% in December 2025.

## How did search popularity change for New Zealand application monitoring tools in August 2026?

- In August 2026, Dynatrace gained estimated Share of Search among application monitoring tools in New Zealand, from 8.3% to 9%.
- In August 2026, Grafana gained estimated Share of Search among application monitoring tools in New Zealand, from 35% to 35.7%.
- In August 2026, Splunk lost estimated Share of Search among application monitoring tools in New Zealand, from 17.2% to 16%.
- In August 2026, New Relic lost estimated Share of Search among application monitoring tools in New Zealand, from 9.9% to 9.3%.
- Estimated monthly branded searches for Sentry in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Application monitoring tools | 820 | 25.7% | 2 |
| Nov 2025 | Application monitoring tools | 830 | 24.6% | 2 |
| Dec 2025 | Application monitoring tools | 550 | 22.2% | 2 |
| Jan 2026 | Application monitoring tools | 650 | 24.5% | 2 |
| Feb 2026 | Application monitoring tools | 850 | 28.3% | 2 |
| Mar 2026 | Application monitoring tools | 820 | 24.3% | 2 |
| Apr 2026 | Application monitoring tools | 680 | 23.3% | 2 |
| May 2026 | Application monitoring tools | 970 | 30% | 2 |
| Jun 2026 | Application monitoring tools | 820 | 26.7% | 2 |
| Jul 2026 | Application monitoring tools | 820 | 27.1% | 2 |
| Aug 2026 | Application monitoring tools | 820 | 27.3% | 2 |
| Sep 2026 | Application monitoring tools | — | — | — |

## How is Datadog measured?

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “datadog”
- “datadog apm”
- “datadog cost”
- “datadog monitoring”
- “datadog nz”
- “datadoghq com”

## Which application monitoring tools compete with Datadog?

- [Grafana](/demand/nz/brands/grafana): Head-to-head: /demand/nz/compare/datadog-vs-grafana
- [Splunk](/demand/nz/brands/splunk): Head-to-head: /demand/nz/compare/datadog-vs-splunk
- [New Relic](/demand/nz/brands/new-relic): Head-to-head: /demand/nz/compare/datadog-vs-new-relic
- [Dynatrace](/demand/nz/brands/dynatrace): Head-to-head: /demand/nz/compare/datadog-vs-dynatrace
- [Sentry](/demand/nz/brands/sentry): Head-to-head: /demand/nz/compare/datadog-vs-sentry

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Datadog: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/datadog

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/datadog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.