---
title: "Darktrace: search popularity and Share of Search in New Zealand"
description: "Darktrace is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/darktrace"
publisher: "Brandwave"
---

# Darktrace: search popularity and Share of Search in New Zealand

Darktrace is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Darktrace
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cybersecurity vendors**: 3.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cybersecurity vendors | 5 | 3.5% | 130 |

- [Cybersecurity vendors](/demand/nz/categories/nz-cybersecurity-companies)

## How has branded search demand for Darktrace changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Darktrace in New Zealand fell from 200 to 130.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 5.2% to 3.5%.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 6% in January 2026 and was lowest at 2.9% in July 2026.

## How did search popularity change for New Zealand cybersecurity vendors in August 2026?

- In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%.
- In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
- In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.
- In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.
- In August 2026, Fortinet lost estimated Share of Search among cybersecurity vendors in New Zealand, from 39.8% to 37.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cybersecurity vendors | 200 | 5.2% | 5 |
| Nov 2025 | Cybersecurity vendors | 160 | 4.4% | 5 |
| Dec 2025 | Cybersecurity vendors | 130 | 4.9% | 5 |
| Jan 2026 | Cybersecurity vendors | 170 | 6% | 5 |
| Feb 2026 | Cybersecurity vendors | 160 | 4.8% | 5 |
| Mar 2026 | Cybersecurity vendors | 160 | 4% | 5 |
| Apr 2026 | Cybersecurity vendors | 130 | 4.1% | 5 |
| May 2026 | Cybersecurity vendors | 150 | 4% | 5 |
| Jun 2026 | Cybersecurity vendors | 140 | 3.4% | 5 |
| Jul 2026 | Cybersecurity vendors | 100 | 2.9% | 5 |
| Aug 2026 | Cybersecurity vendors | 130 | 3.5% | 5 |
| Sep 2026 | Cybersecurity vendors | — | — | — |

## How is Darktrace measured?

Brandwave collects information about searches that people make online using Darktrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “darktrace”
- “darktrace com”
- “darktrace cyber security”
- “darktrace nz”
- “darktrace security”

## Which cybersecurity vendors compete with Darktrace?

- [Fortinet](/demand/nz/brands/fortinet): Head-to-head: /demand/nz/compare/darktrace-vs-fortinet
- [CrowdStrike](/demand/nz/brands/crowdstrike): Head-to-head: /demand/nz/compare/crowdstrike-vs-darktrace
- [Palo Alto Networks](/demand/nz/brands/palo-alto-networks): Head-to-head: /demand/nz/compare/darktrace-vs-palo-alto-networks
- [Sophos](/demand/nz/brands/sophos): Head-to-head: /demand/nz/compare/darktrace-vs-sophos
- [Check Point](/demand/nz/brands/check-point): Head-to-head: /demand/nz/compare/check-point-vs-darktrace

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Darktrace: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/darktrace

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/darktrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.