---
title: "Dark Sky Project: search popularity and Share of Search in New Zealand"
description: "Dark Sky Project runs stargazing tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dark-sky-project"
publisher: "Brandwave"
---

# Dark Sky Project: search popularity and Share of Search in New Zealand

Dark Sky Project runs stargazing tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dark Sky Project
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among stargazing tours**: 62.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stargazing tours | 1 | 62.2% | 8.3K |

- [Stargazing tours](/demand/nz/categories/nz-stargazing-tours)

## How has branded search demand for Dark Sky Project changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dark Sky Project in New Zealand fell from 12.3K to 8.3K.
- Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand decreased from 70.1% to 62.2%.
- Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand peaked at 70.1% in October 2025 and was lowest at 54.9% in June 2026.

## How did search popularity change for New Zealand stargazing tours in August 2026?

- In August 2026, Dark Sky Project gained estimated Share of Search among stargazing tours in New Zealand, from 58.7% to 62.2%.
- In August 2026, Tekapo Star Gazing lost estimated Share of Search among stargazing tours in New Zealand, from 37.1% to 34.1%.
- In August 2026, Big Sky Stargazing lost estimated Share of Search among stargazing tours in New Zealand, from 4.3% to 3.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stargazing tours | 12.3K | 70.1% | 1 |
| Nov 2025 | Stargazing tours | 15.1K | 68.4% | 1 |
| Dec 2025 | Stargazing tours | 15K | 61.7% | 1 |
| Jan 2026 | Stargazing tours | 15.1K | 61.9% | 1 |
| Feb 2026 | Stargazing tours | 12.3K | 62.1% | 1 |
| Mar 2026 | Stargazing tours | 12.3K | 59.9% | 1 |
| Apr 2026 | Stargazing tours | 12.3K | 64.3% | 1 |
| May 2026 | Stargazing tours | 10.1K | 62.2% | 1 |
| Jun 2026 | Stargazing tours | 6.8K | 54.9% | 1 |
| Jul 2026 | Stargazing tours | 6.8K | 58.7% | 1 |
| Aug 2026 | Stargazing tours | 8.3K | 62.2% | 1 |
| Sep 2026 | Stargazing tours | — | — | — |

## How is Dark Sky Project measured?

Brandwave collects information about searches that people make online using Dark Sky Project’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dark sky project”
- “dark sky project crater experience”
- “dark sky project new zealand”
- “dark sky project nz”
- “dark sky project stargazing”
- “dark sky project summit experience”
- “darkskyproject”
- “darkskyproject co nz”
- “the dark sky project”

## Which stargazing tours compete with Dark Sky Project?

- [Tekapo Star Gazing](/demand/nz/brands/tekapo-star-gazing): Head-to-head: /demand/nz/compare/dark-sky-project-vs-tekapo-star-gazing
- [Big Sky Stargazing](/demand/nz/brands/big-sky-stargazing): Head-to-head: /demand/nz/compare/big-sky-stargazing-vs-dark-sky-project

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dark Sky Project: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dark-sky-project

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dark-sky-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.