--- title: "Dakine: search popularity in New Zealand" description: "Dakine is a surf accessory brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dakine" publisher: "Brandwave" --- # Dakine: search popularity in New Zealand Dakine is a surf accessory brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dakine - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among boot bag brands**: 9.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boot bag brands | 2 | 9.6% | 210 | - [Boot bag brands](/demand/nz/categories/nz-boot-bag-brands) ## Top boot bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dakine appeared in all five answers. Dakine is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dakine | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Thule | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Atomic | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Lange | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ogio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot bag brands - Asked ChatGPT "Which boot bag brand should I buy in New Zealand?": 1. Dakine, 2. Thule, 3. Lange - Asked ChatGPT "What are the best boot bag brands in New Zealand?": 1. Dakine, 2. Atomic, 3. Lange - Asked ChatGPT "What's the best boot bag brand in New Zealand for ski boots?": 1. Thule, 2. Dakine, 3. Atomic, 4. Lange - Searched Google, AI Overview "boot bag nz": 1. Dakine - Searched Google, AI Overview "ski boot bag": 1. Dakine Not named in any answer: Ogio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Dakine changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dakine in New Zealand held steady at 210. - Across the 12 months ending September 2026, Dakine’s share of searches among boot bag brands in New Zealand increased from 8.2% to 9.6%. - Across the 12 months ending September 2026, Dakine’s share of searches among boot bag brands in New Zealand peaked at 11.2% in July 2026 and was lowest at 7.1% in November 2025. ## How did search popularity change for New Zealand boot bag brands in September 2026? - In September 2026, Thule gained share of searches among boot bag brands in New Zealand, from 74.7% to 77.5%. - In September 2026, Atomic gained share of searches among boot bag brands in New Zealand, from 0.75% to 1.4%. - In September 2026, Lange lost share of searches among boot bag brands in New Zealand, from 7.9% to 5%. - Ogio’s share of searches among boot bag brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 6.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boot bag brands | 210 | 8.2% | 2 | | Nov 2025 | Boot bag brands | 210 | 7.1% | 3 | | Dec 2025 | Boot bag brands | 210 | 8% | 2 | | Jan 2026 | Boot bag brands | 260 | 8.6% | 2 | | Feb 2026 | Boot bag brands | 210 | 9.5% | 3 | | Mar 2026 | Boot bag brands | 210 | 9.1% | 3 | | Apr 2026 | Boot bag brands | 170 | 7.5% | 3 | | May 2026 | Boot bag brands | 210 | 8.4% | 2 | | Jun 2026 | Boot bag brands | 210 | 9.7% | 2 | | Jul 2026 | Boot bag brands | 260 | 11.2% | 2 | | Aug 2026 | Boot bag brands | 260 | 9.8% | 2 | | Sep 2026 | Boot bag brands | 210 | 9.6% | 2 | ## How are Dakine’s branded searches counted? Brandwave collects information about searches that people make online using Dakine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dakine” ## Which boot bag brands compete with Dakine? - [Thule](/demand/nz/brands/thule): Head-to-head: /demand/nz/compare/dakine-vs-thule - [Ogio](/demand/nz/brands/ogio): Head-to-head: /demand/nz/compare/dakine-vs-ogio - [Lange](/demand/nz/brands/lange): Head-to-head: /demand/nz/compare/dakine-vs-lange - [Atomic](/demand/nz/brands/atomic): Head-to-head: /demand/nz/compare/atomic-vs-dakine ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dakine: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/dakine This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dakine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.