---
title: "Daiso: search popularity and Share of Search in New Zealand"
description: "Daiso is a discount variety store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/daiso"
publisher: "Brandwave"
---

# Daiso: search popularity and Share of Search in New Zealand

Daiso is a discount variety store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Daiso
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among discount variety stores**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Discount variety stores | 4 | 1.2% | 20.1K |

- [Discount variety stores](/demand/nz/categories/nz-discount-variety-stores)

## How has branded search demand for Daiso changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Daiso in New Zealand held steady, from 19.8K to 20.1K.
- Across the 11 months ending August 2026, Daiso’s estimated Share of Search among discount variety stores in New Zealand held steady, from 0.98% to 1.2%.

## How did search popularity change for New Zealand discount variety stores in August 2026?

- In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.
- In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%.
- The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Discount variety stores | 19.8K | 0.98% | 4 |
| Nov 2025 | Discount variety stores | 19.8K | 0.9% | 4 |
| Dec 2025 | Discount variety stores | 22.1K | 0.91% | 4 |
| Jan 2026 | Discount variety stores | 21.6K | 1.1% | 4 |
| Feb 2026 | Discount variety stores | 22.2K | 1.4% | 4 |
| Mar 2026 | Discount variety stores | 22.3K | 1.2% | 4 |
| Apr 2026 | Discount variety stores | 20.1K | 1.1% | 4 |
| May 2026 | Discount variety stores | 18.6K | 1.1% | 4 |
| Jun 2026 | Discount variety stores | 18.5K | 1.1% | 4 |
| Jul 2026 | Discount variety stores | 22.3K | 1.3% | 4 |
| Aug 2026 | Discount variety stores | 20.1K | 1.2% | 4 |
| Sep 2026 | Discount variety stores | — | — | — |

## How is Daiso measured?

Brandwave collects information about searches that people make online using Daiso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “daiso”
- “daiso albany”
- “daiso hours”
- “daiso near me”
- “daiso nz”
- “daiso online”
- “daiso online shop”
- “daiso shop”
- “daiso stationery”
- “daiso store”
- “jp daiso”

## Which discount variety stores compete with Daiso?

- [Kmart NZ](/demand/nz/brands/kmart-nz): Head-to-head: /demand/nz/compare/daiso-vs-kmart-nz
- [The Warehouse](/demand/nz/brands/the-warehouse): Head-to-head: /demand/nz/compare/daiso-vs-the-warehouse
- [Look Sharp](/demand/nz/brands/look-sharp): Head-to-head: /demand/nz/compare/daiso-vs-look-sharp

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Daiso: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/daiso

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/daiso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.