---
title: "Daily Bread: search popularity and Share of Search in New Zealand"
description: "Daily Bread is a bakery chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/daily-bread"
publisher: "Brandwave"
---

# Daily Bread: search popularity and Share of Search in New Zealand

Daily Bread is a bakery chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Daily Bread
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among artisan bakeries and patisseries**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Artisan bakeries and patisseries | 7 | 6.4% | 5.5K |
| Bakery chains | 2 | 37.4% | 5.5K |

- [Artisan bakeries and patisseries](/demand/nz/categories/nz-artisan-bakeries)
- [Bakery chains](/demand/nz/categories/nz-bakery-chains)

## How has branded search demand for Daily Bread changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Daily Bread in New Zealand rose from 4.6K to 5.5K.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 5.4% to 6.4%.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 7.4% in February 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among bakery chains in New Zealand increased from 31.2% to 37.4%.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among bakery chains in New Zealand peaked at 40.4% in May 2026 and was lowest at 29.2% in March 2026.

## How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?

- In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%.
- In August 2026, The Gateau House gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 22.7% to 26.5%.
- In August 2026, Bluebells Cakery gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 10% to 11.6%.
- In August 2026, Grizzly Baked Goods lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 18.1% to 14.3%.
- In August 2026, Miann lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 6.2% to 4.8%.
- In August 2026, Best Ugly Bagels lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 19.7% to 19%.

## How did search popularity change for New Zealand bakery chains in August 2026?

- In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.
- In August 2026, Bread & Butter gained estimated Share of Search among bakery chains in New Zealand, from 0.69% to 1.2%.
- In August 2026, Daily Bread lost estimated Share of Search among bakery chains in New Zealand, from 38.3% to 37.4%.
- In August 2026, Bakers Delight lost estimated Share of Search among bakery chains in New Zealand, from 53.9% to 53.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Artisan bakeries and patisseries | 4.6K | 5.4% | 7 |
| Nov 2025 | Artisan bakeries and patisseries | 4.7K | 5.3% | 7 |
| Dec 2025 | Artisan bakeries and patisseries | 6K | 5.9% | 7 |
| Jan 2026 | Artisan bakeries and patisseries | 6K | 6.1% | 7 |
| Feb 2026 | Artisan bakeries and patisseries | 6.5K | 7.4% | 7 |
| Mar 2026 | Artisan bakeries and patisseries | 6.4K | 7% | 7 |
| Apr 2026 | Artisan bakeries and patisseries | 6.4K | 7.2% | 7 |
| May 2026 | Artisan bakeries and patisseries | 5.9K | 7% | 6 |
| Jun 2026 | Artisan bakeries and patisseries | 5.1K | 7.2% | 6 |
| Jul 2026 | Artisan bakeries and patisseries | 5.5K | 6.7% | 6 |
| Aug 2026 | Artisan bakeries and patisseries | 5.5K | 6.4% | 7 |
| Sep 2026 | Artisan bakeries and patisseries | — | — | — |
| Oct 2025 | Bakery chains | 4.6K | 31.2% | 2 |
| Nov 2025 | Bakery chains | 4.7K | 31.9% | 2 |
| Dec 2025 | Bakery chains | 6K | 32.9% | 2 |
| Jan 2026 | Bakery chains | 6K | 35.7% | 2 |
| Feb 2026 | Bakery chains | 6.5K | 38.9% | 2 |
| Mar 2026 | Bakery chains | 6.4K | 29.2% | 2 |
| Apr 2026 | Bakery chains | 6.4K | 33.9% | 2 |
| May 2026 | Bakery chains | 5.9K | 40.4% | 2 |
| Jun 2026 | Bakery chains | 5.1K | 36.5% | 2 |
| Jul 2026 | Bakery chains | 5.5K | 38.3% | 2 |
| Aug 2026 | Bakery chains | 5.5K | 37.4% | 2 |
| Sep 2026 | Bakery chains | — | — | — |

## How is Daily Bread measured?

Brandwave collects information about searches that people make online using Daily Bread’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “daily bread auckland”
- “daily bread bakery”
- “daily bread bakery lower hutt”
- “daily bread bread”
- “daily bread cafe”
- “daily bread federal street”
- “daily bread lower hutt”
- “daily bread near me”
- “daily bread nz”
- “daily bread sourdough”

## Which artisan bakeries and patisseries compete with Daily Bread?

- [The Gateau House](/demand/nz/brands/the-gateau-house)
- [Best Ugly Bagels](/demand/nz/brands/best-ugly-bagels)
- [Grizzly Baked Goods](/demand/nz/brands/grizzly-baked-goods): Head-to-head: /demand/nz/compare/daily-bread-vs-grizzly-baked-goods
- [Bluebells Cakery](/demand/nz/brands/bluebells-cakery): Head-to-head: /demand/nz/compare/bluebells-cakery-vs-daily-bread
- [Mor Bakery](/demand/nz/brands/mor-bakery): Head-to-head: /demand/nz/compare/daily-bread-vs-mor-bakery
- [Pembroke Patisserie](/demand/nz/brands/pembroke-patisserie): Head-to-head: /demand/nz/compare/daily-bread-vs-pembroke-patisserie
- [Miann](/demand/nz/brands/miann): Head-to-head: /demand/nz/compare/daily-bread-vs-miann

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Daily Bread: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/daily-bread

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/daily-bread. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
